Private equity-owned media company QMS says it is reaping the benefits of television fatigue and a booming outdoor advertising market with its City of Sydney screens contract, despite pedestrian complaints and an ongoing City of Sydney review.
The Sydney contract is said to be generating $4 million to $5 million a month for the firm, which was inundated with demand for WorldPride.
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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.
