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‘Cool, not cool’: Inside the first budget with influencers

Sam Buckingham-Jones

They descended on Canberra and documented it every step of the way.

So-called finfluencers, who share finance-related content on TikTok, Instagram, podcasts and YouTube, were invited to Parliament House to cover the federal budget for the first time on Tuesday.

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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.

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    Original URL: https://www.afr.com/companies/media-and-marketing/cool-not-cool-inside-the-first-budget-with-influencers-20250325-p5lmdt