NewsBite

Bruce McWilliam, the man you never want in the other corner, retires

Bruce McWilliam, the man you never want in the other corner, retires

The billionaire’s corporate fixer and media executive is leaving the group. A sometimes divisive figure, he has advised the country’s most influential moguls.

Sam Buckingham-JonesMedia and marketing reporter

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

Bruce McWilliam’s portrait in Sydney power diner Machiavelli is hung between billionaire Kerry Stokes, his son Ryan Stokes, former Sunrise presenter David “Kochie” Koch and Kerry Packer.

Other powerful people who leave their jobs – former NSW premier Gladys Berejiklian, for example – have their portrait taken down and replaced. Not McWilliam. “He’s one of our best customers,” one of the staff says. “Always polite, always friendly, always coming in after doing a big deal.”

Loading...

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

Read More

Sam Buckingham-Jones
Sam Buckingham-JonesMedia and marketing reporterSam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.

Latest In Media & marketing

Fetching latest articles

Original URL: https://www.afr.com/companies/media-and-marketing/bruce-mcwilliam-the-man-you-never-want-in-the-other-corner-retires-20240321-p5fe7r