After another year of COVID-19 lockdowns, Australia’s media and marketing industry is looking ahead to 2022, a year set to be dominated by the Morrison government’s continued pursuit of big tech, but the industry is not concerned the federal election will halt the advertising market’s recovery from the pandemic.

Just as 2021 began with questions around the media bargaining code and whether it has achieved its aim of helping support the sustainability of public-interest journalism, so too will 2022.