The BBC is betting big on people paying more for first-run British content, adding three live channels and new shows in a relaunch of Britbox a year after taking full control of the niche streaming service and months after pulling channels from Foxtel.

Britbox is vastly expanding the number of shows it has, adding three new live broadcasts – BBC First, BBC Entertain and BBC Select – and upgrading its user interface in the biggest overhaul since it arrived in Australia in 2020. It is hoping die-hard fans of British shows will pay to watch new seasons first on the platform.