APN Outdoor chief executive James Warburton says the outdoor advertiser's new inhouse data and analytics capabilities will allow clients to "peel an onion" of different audience-targeting layers and prove the effectiveness of the out-of-home sector.
APN Outdoor's new platform, dubbed Dn'A, will start with 34 billion data points combined from Westpac transactions, Roy Morgan Helix Personas, Nielsen, the Australian Bureau of Statistics and APN Outdoor.
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Max Mason covers financial crime, courts and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com
