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After the death of its famous founder, Mushroom music launches new spin-off

Michael Bailey
Michael BaileyArts & Culture editor
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Matt Gudinski has done his first bit of M&A since the 2021 death of his father and Mushroom Group founder Michael, creating the first gig booking agency to be majority-owned by his famous family.

Mushroom Booking Agency is the result of a merger between Vita Music Group, a booking agency started in 2015 by Guven Yilmaz, and three booking agents previously employed directly by Mushroom Group in Shelley Liu, Sam Rogers and Matt Thomson.

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Michael Bailey writes on arts and culture, and edits Weekend Fin. He is a former editor of the Financial Review Rich List. He is based in Sydney. Connect with Michael on Twitter. Email Michael at m.bailey@nine.com.au
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    Original URL: https://www.afr.com/companies/media-and-marketing/after-the-death-of-its-famous-founder-mushroom-music-launches-new-spin-off-20230717-p5dp0p