Ad firms, pollsters plot how to sway voters in Voice referendum
As the prime minister and opposition leader spar over the details of the Indigenous Voice referendum, advertising executives and pollsters have been privately asking themselves the question: “How do you sell it to the public?”
Early polling has identified key voting segments from “soft yes” voters, to “fence sitters” and migrant communities, according to experts. To target those voters, campaigners have begun the work of tapping ad firms and engaging with grassroots activists.
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