As the prime minister and opposition leader spar over the details of the Indigenous Voice referendum, advertising executives and pollsters have been privately asking themselves the question: “How do you sell it to the public?”
Early polling has identified key voting segments from “soft yes” voters, to “fence sitters” and migrant communities, according to experts. To target those voters, campaigners have begun the work of tapping ad firms and engaging with grassroots activists.
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Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com
Samantha Hutchinson is the AFR's National Reporter. Most recently, she was CBD columnist for The Sydney Morning Herald and The Age. Before that, she covered Victorian and NSW politics and business for The Australian, the AFR and BRW Magazine. Connect with Samantha on Twitter. Email Samantha at samantha.hutchinson@afr.com.au
