Bashful Group has hired former Elle Australia editor Justine Cullen to run a new publishing division.
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Independent advertising group Bashful is pushing into consumer and business publishing with the launch of True North, as industry chatter suggests the ad company has snapped up the licence to revive fashion title InStyle magazine.
Bashful Group chief executive Simon Bookallil said the new division was unable to comment on rumours surrounding the potential future of Instyle.
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Original URL: https://www.afr.com/companies/media-and-marketing/ad-agency-moves-into-mag-publishing-as-it-revives-instyle-20220211-p59vmh
