Blackmores boss says the ‘smart shopper’ is on the rise
The chief executive of vitamins group Blackmores says people will keep spending on vitamins and health supplements they consider crucial, but are becoming more discerning about when and where to buy as cost-of-living pressures rise.
Alastair Symington says there’s a noticeable shift in the different channels from which vitamins purchases are being made, with value-oriented consumers hunting for special deals and the lowest price.
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