The Australian Football League would significantly increase the amount of money it takes from wagering on the sport under a proposal that its administrators have put to the country’s big bookmakers.
The AFL is negotiating with major gambling companies including ASX-listed Tabcorp, Sportsbet and Entain, which owns the Ladbrokes and Neds brands, on a deal that would allow them to keep offering sports betting products in exchange for giving the sport a cut of the proceeds.
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Zoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com
