Another personal lender, Harmoney, is set to hit the ASX boards, meeting potential investors last week and targeting an initial public offering in late November to follow Plenti onto the market.

Harmoney, which has its roots in New Zealand, distinguished itself in the meetings from Plenti – whose share price performance has been underwhelming since it listed in September – by pointing to its direct-to-customer distribution model, which deploys a new way to target customers using Google.