Meet the former bank lobbyist giving life insurance a makeover

Aleks VickovichWealth editor

Mar 13, 2023 – 5.00am

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The inaugural chief executive of the Council of Australian Life Insurers says she will draw on the lessons learnt advising banks through the Hayne royal commission and COVID-19 as she sets out to reframe the sector’s relationship with customers.

Christine Cupitt in January became the new spokeswoman for the life insurance and reinsurance industry, which dramatically abandoned the Financial Services Council to form a standalone industry body last year.

Aleks Vickovich leads the Financial Review's coverage of wealth management, specialising in the business and regulation of investment markets, financial advice and superannuation.