Design thinking back in vogue as businesses learn they have to know their customers

Andrew Birmingham

Mar 22, 2016 – 6.15pm

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Companies are responding to the ever-increasing demands of their customers for personalised products and experiences by building internal cultures around design thinking.

While hardly a new concept, having emerged in the late 1960s, design thinking has roared back into favour in recent years as a way of working to develop customer experiences.