Super growers take on Woolies, Coles with private equity cash
Twelve big super growers, some backed by foreign capital, account for half of the $9.1 billion in fruit and vegetables sold each year.
A dozen super growers, some backed by foreign private equity, supply half of Australia’s fresh fruit and vegetables, providing a counter to the power of supermarkets and challenging assumptions about struggling farmers in a $9 billion market.
Large produce providers that have been bought out by overseas private capital players say scale helps to absorb rising input costs and being well capitalised means they can invest in innovative technology. Bigger is better, and Australia is mirroring a global trend.
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