Chanticleer

What’s really at stake in Coles and Woolies’ pricing fight with ACCC

Coles and Woolworths know they’ve already lost their fight with the ACCC over dodgy discounts in the court of public opinion. But there are two reasons they’ll still want a legal victory.

Dec 2, 2024 – 5.34pm

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Having made their careers out of knowing the minds of consumers, Coles chief executive Leah Weckert and Woolworths boss Amanda Bardwell would know their fight with the ACCC over dodgy discount claims is already over when it comes to the court of public opinion.

Let’s be honest. Very few time-poor, cash-poor shoppers will be watching how this battle goes down in the Federal Court.

James Thomson is senior Chanticleer columnist based in Melbourne. He was the Companies editor and editor of BRW Magazine.