Chanticleer
What JB Hi-Fi didn’t learn from the virus
JB Hi-Fi boss Richard Murray insists there’s nothing special in how the retailer has soared through the pandemic. But there is.
If you’re looking for startling revelations about how COVID-19 has transformed JB Hi-Fi’s business, don’t ask chief executive Richard Murray.
After delivering yet another impressive result for the six months to December 31 – sales up 24 per cent, net profit up a stunning 86 per cent and the interim dividend up 82 per cent – Murray insisted he hasn’t come through the pandemic with a special lesson about how JB Hi-Fi changed its business.
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