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What JB Hi-Fi didn’t learn from the virus

JB Hi-Fi boss Richard Murray insists there’s nothing special in how the retailer has soared through the pandemic. But there is.

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If you’re looking for startling revelations about how COVID-19 has transformed JB Hi-Fi’s business, don’t ask chief executive Richard Murray.

After delivering yet another impressive result for the six months to December 31 – sales up 24 per cent, net profit up a stunning 86 per cent and the interim dividend up 82 per cent – Murray insisted he hasn’t come through the pandemic with a special lesson about how JB Hi-Fi changed its business.

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James Thomson is senior Chanticleer columnist based in Melbourne. He was the Companies editor and editor of BRW Magazine. Connect with James on Twitter. Email James at j.thomson@afr.com

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    Original URL: https://www.afr.com/chanticleer/what-jb-hi-fi-didn-t-learn-from-covid-20210215-p572ms