The problem with holding arguably the most important product event in your history on a movie set is that it can be hard to tell what’s real and what’s make believe. That sense of confusion is likely to hang over Tesla shareholders for some time after the company’s We, Robot event, which was held on the Warner Bros. lot in Hollywood on Thursday night.
The party, live-streamed on Musk’s X platform (of course), was designed to demonstrate Tesla’s fully autonomous robotaxi vehicle and its humanoid robots. And to be fair, it all looked pretty cool.