Dan Murphy’s owner Endeavour Group’s board has elected for a course of shock therapy in a bid to end a four-year fall from grace.
Former Virgin Australia boss Jayne Hrdlicka – already deliciously dubbed Jayne Hard Liquor – will administer it. She’s strategic, energetic, combative and divisive, and whichever way this proposed turnaround goes, it will not be boring.
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Anthony Macdonald is a Chanticleer columnist. He is a former Street Talk co-editor and has 10 years' experience as a business journalist and worked at PwC, auditing and advising financial services companies. Connect with Anthony on Twitter. Email Anthony at a.macdonald@afr.com
