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From jousting sticks to selling boats online, eyeballs still rule

Carsales.com.au’s owner made a big bet in the United States. Now it has a new executive whose job it is to make it work.

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Selling second-hand caravans and boats has changed a lot in the past 20 years – just ask new Car Group executive David McMinn.

Twenty years ago, when he was running the iconic Trading Post in Victoria, a caravan or boat ad would be a snappy three lines and appear in the same weekly edition alongside random things such as old telephone boxes or jousting sticks.

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Anthony Macdonald is a Chanticleer columnist. He is a former Street Talk co-editor and has 10 years' experience as a business journalist and worked at PwC, auditing and advising financial services companies. Connect with Anthony on Twitter. Email Anthony at a.macdonald@afr.com

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    Original URL: https://www.afr.com/chanticleer/from-jousting-sticks-to-selling-boats-online-eyeballs-still-rule-20240223-p5f79j