An increasing number of ASX-listed companies are implementing technologies that bring them closer to their customers to boost sales and avoid scattergun marketing campaigns.
Three weeks into the 2021 profit reporting season, a pattern is starting to emerge in the strategies of leading companies as chief executives capitalise on the transformative power of technology.
An increasing number of CEOs across a range of industries are using technology to cut out the middle man, engage more deeply with consumers and build resilience against COVID-19-style disruptions.
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Tony Boyd is the former Chanticleer columnist. He has more than 35 years' experience as a finance journalist. Connect with Tony on Twitter. Email Tony at tony.boyd@afr.com
