Advertising
The demise of Katies
The heritage brand that became an icon of 1980s' Australian fashion will become part of retail history after its owner, Mosaic Brands, announced its closure.
Latest
$10,000 for making one video? Maybe it’s time to switch careers
If you want to earn money, forget medicine, law and engineering – play Minecraft on YouTube, or post lifestyle TikToks to start raking in serious coin.
- by Kayla Olaya
Anatomy of a jingle: Where have advertising’s catchiest earworms gone?
They’re cheesy, sometimes annoying, but always catchy. In the golden days of Australian advertising, jingles dominated radio and TV. Are they gone forever?
- by Hannah Kennelly
Stigma is still forcing some women to dodge these products… period
Once, ads for sanitary products banked on women’s sense of shame. Now, period ads showing stigma are well and truly out of favour.
- by Wendy Tuohy
Analysis
Gambling
Rowland in the deep on Labor’s big gamble
It should have been a political win for Labor to curtail ads that annoy voters. Instead, questionable political management put the government on the defensive.
- by Paul Sakkal
Exclusive
Courts
The multimillion-dollar fight over 18 billboards on a busy Sydney road
The prime advertising spot is at the centre of a four-year fight over the vexed question of how much motorists’ eyeballs are worth.
- by Michaela Whitbourn
The best and worst companies to cancel a subscription with
A new report calls for opting out of subscriptions to become as easy as opting in.
- by Madeleine Heffernan
Exclusive
Sports betting
Growing number of Labor MPs jockey for Murphy’s law ad ban
TV and gambling executives spent the week in Canberra trying to water down a proposed two-per-hour limit on TV ads and a digital blackout.
- by Paul Sakkal
How 90-second fashion films became the biggest thing in Hollywood
Timothee Chalamet and Scarlett Johansson might be cashing in, but these luxury ads really are worth watching.
- by Tom Shone
Updated
Earnings season
Seven threatens Amber Harrison with legal action over remarks about Four Corners interview
With cultural issues at the Seven Network in the spotlight, its parent company has revealed a huge slump in full-year profits.
- by Calum Jaspan
Exclusive
Gambling
‘It’s too much’: Howard urges tobacco-like ban on gambling ads
The former prime minister and sports fan says the spread of gambling and the social harm from it is a serious issue for our country.
- by Paul Sakkal
Original URL: https://www.watoday.com.au/topic/advertising-5u3