• Hole lotta love: Melbourne's best doughnuts

Social media-savvy doughnut fiends have been eagerly awaiting the arrival of US-inspired Shortstop Donuts.

Owner Anthony Ivey (ex-Market Lane) and business partner Sinye Ooi have been plotting their CBD shop for nearly two years, amassing nearly 18,000 followers on Instagram as they documented their sugar-filled research jaunts around the US and Canada. Even before they opened their earl grey doughnut had a cult following.

Shortstop specialises in cake rather than yeast doughnuts. The wet, milk-based batter allows for inventive creations such as a red velvet doughnut, coloured with beetroot rather than food dye, piped with cream cheese and dipped in dark chocolate.

The bakery is a simple operation: espresso and filter coffee served alongside nine doughnuts in a white tile and blondwood space.

In their first week they're already turning out more than 600 doughnuts a day, which have sold out by early afternoon. But they are accepting online orders.

They're open from 7.30am Monday to Friday – if you ever needed an excuse to eat doughnuts for breakfast, this is it.

Shortstop Coffee & Donuts, 12 Sutherland Street, Melbourne, 9642 0807, short-stop.com.au