‘Lazy’: Shoppers infuriated over typo on popular Mother’s Day gift

"I hate finding something I think Mum will love only to see they have spelled it incorrectly."

An Australian has called out Typo for using the “Americanised” spelling for one of its Mother’s Day gifts.

The shopper, who was looking to buy a card in the lead-up to Mother’s Day, was horrified when they spotted a candle for sale in the shop.

Can you spot what’s wrong with it? 

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The shopper said they "draw the line" at the spelling of "Mum." Picture: Reddit

“I’m 90 per cent sure these candles say ‘mom’ not ‘mum”

The Australian shopper thought they’d pop into Typo after realising they needed to buy their mum a card for Mother's Day.

It was the go-to place for them to buy notebooks years before, but it had been a while since they last shopped there, they said on Reddit. 

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In the shop were mugs, cards, and other Mother’s Day-related stuff that seemed pretty unassuming. 

However, it was a candle that caught their attention. 

The candle, which costs $29.99, reads ‘Greatest Mum’ … or does it? 

Take a closer look, and it appears to actually say “Greatest Mom.” 

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“I’m 90 per cent sure these candles say ‘Mom’ not ‘Mum,’” they said.

While the OP said they weren’t too fussed with the “Americanisation” of words, this was an exception. 

“I’m not going to be all ‘old man yells at clouds’ about the supposed ‘Americanisation’ of our language since we’ve been borrowing terms off Americans for hundreds of years,” they said. 

“But I draw the line at some s**tty candle that says ‘Mom’.” 

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Many wondered why the candle was for sale in Australia. Picture: Typo

“Happy Mother’s Day Moum”

Upon inspection of the Typo website, it appears this is the only “Americanised” product available on their shelves in Australia. 

Which begs the question - why? 

Some on Reddit argued that “it was designed for that ambiguity.”  

“I am 50 per cent sure there is that intentional gap on the top of the 'O' so that they can sell it worldwide and pass it off as either Mom or Mum, wherever it is,” one argued. 

“I think it's meant to be Mum but the s**tty cursive has made it in a way that it looks like ‘Mom,’” agreed another.

“What makes me say that is because the ‘O’s have a very small break in them at the top.”

While many believe the font was intentionally ambiguous, others argued the design “didn’t quite hit the mark.” 

“I hate finding something I think Mum will love only to see they have spelled it incorrectly for the Aussie market,” said another. “It is lazy as hell.”

“Happy Mother’s Day Moum,” the OP joked. 

The candle was the sign of an influx of “Americanised” spelling coming our way. 

“I feel like at least half of children are going to grow up believing that ‘Mom’ is the correct spelling in Australian English,” a person wrote. 

“Also believing in sidewalks, parking lots, windshields and so many more Americanisms.”

Kidspot has reached out to Typo for comment.

Originally published as ‘Lazy’: Shoppers infuriated over typo on popular Mother’s Day gift