Sunshine Coast’s Boxbrownie.com reveals real estate photography app

A Sunshine Coast business that boasts clients in 114 countries says it can now make iPhone photos look like professional photographer shots. Compare the photos.

A Sunshine Coast business has developed an app it says allows real estate agents to take professional-quality photographs with an iPhone, sparking global uptake in the industry.

Boxbrownie.com co-founder and chief executive officer Mel Myers said the business started on the Sunshine Coast eight years ago after he and fellow co-founder Brad Filliponi met when the photographer asked Mr Myers to help him build a website.

They had similar ideas about offering the real estate industry a service in which they edited photographs to make them “marketing” ready.

The business edits photographs to make a cloudy day sunny, for instance, or can add digital furniture to a an empty room or can even clean up a messy or cluttered space by deleting objects from the photograph.

It now boasts more than 150,000 customers across 114 countries.

The team has taken the next technological step and launched an app in February that promises professional-quality photographs taken with an iPhone.

The app, SnapSnapSnap.com, works by taking between 60 and 70 photographs with every shutter click from the camera phone function.

The 42-year-old chief executive said the app then condensed the “best parts” of those photographs down to between five to seven images, which was sent to the Boxbrownie.com team for final editing.

“From a technical side of things, it allows a phone to genuinely compete with a professional photo,” he said.

The chief executive said he believed the luxury market would be the last sector of the real estate industry to take up the technology because when clients were selling a house worth millions, they expected a professional photographer as part of the marketing package.

Mr Myers said feedback from those who had begun to use the app was that they could receive a listing on Thursday, take photographs themselves and have those images ready for marketing by the weekend.

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The chief executive said one client which had started using the app was arming its agents with iPad Pros, a tripod and thousands of properties were being photographed.

He said although photographers might have lost their technical advantage, they still had superior knowledge of composition and framing that was particularly important when photographing homes for sale.

Originally published as Sunshine Coast’s Boxbrownie.com reveals real estate photography app