Macca’s launches ‘bold’ new swimwear range

Starting at $55 the fast food chain’s new range isn’t cheap — but it’s sure to be popular when it launches this weekend for one reason.

If you’re a Macca’s fan in need of new swimmers than this is the news you needed today.

The fast food chain has teamed up with iconic brand Budgy Smugglers to launch a limited edition swimwear range that would make Ronald McDonald proud.

Launching in Budgy Smugglers stores and online from Saturday, the range starts at $55 and includes bikinis, one pieces, bucket hats and budgy smuggler briefs emblazoned — perfect attire for a cheeky Macca’s run after a day at the beach.

McDonald’s has teamed up with Budgy Smugglers. Picture: Supplied.

The range includes bikinis — perfect beach attire. Picture: Supplied.

McDonald’s Australia senior brand manager Liz Whitbread said the company was “so excited” to be combining “two great Aussie icons to create the ultimate summer uniform”.

“Whether it’s lounging on one of Australia’s iconic beaches or dipping in and out of the pool, this summer is all about doing things we love with people we love,” she said.

“The limited-edition range of swimwear is bold, fun and eye-catching, perfect for enjoying the summer season in style.”

McDonald's said it was “so excited” to be combining two Aussie icons. Picture: Supplied.

The Macca’s swimmers range comes as the fast food chain celebrate 50 years down under, which last month saw McDonald’s reopen its very first restaurant.

Macca’s first launched in Australia in 1971 with a restaurant in the Sydney suburb of Yagoona.

The restaurant closed 23 years later to move to another location, however, back in July construction began at the site, triggering whispers the golden arches could be moving back in.

The rumours were true, with the new Yagoona restaurant opening its doors in December after months of renovations.

It comes as Macca’s reopened its first Australian restaurant in Yagoona last month. Picture: NCA NewsWire/Sarah Matray.

To celebrate the reopening, Macca’s offered customers its menu items at 1970s prices – reducing the infamous hamburger to its original 20 cents price.

It’s not the first time McDonald’s has collaborated with another brand to create a range of products outside the restaurant.

Back in July it launched a limited edition range of sleepwear with Peter Alexander.

The Peter Alexander x Macca’s pyjama collection included a range of 10 sleep and lounge pieces – including PJ sets adorned with nostalgic Macca’s characters such as the Grimace, The Hamburglar and Ronald McDonald.

Originally published as Macca’s launches ‘bold’ new swimwear range