McDonald's Australia axes McVeggie burger

McDonald’s Australia has permanently pulled a popular menu item after it failed to sell – despite calls for it to be sold Down Under.

McDonald’s Australia has confirmed it has axed a popular burger from its menu.

The fast-food giant quietly pulled its McVeggie burger less than two years after it was first introduced because not enough people were buying it.

“The McVeggie burger was removed from menus last month in response to changes in customer demand,” a spokesperson told news.com.au.

However, the burger chain reassured customers with dietary requirements they are still able to order at Macca’s.

“A number of items on our menu can be customised to suit dietary requirements and preferences,” the spokesperson explained.

“We are committed to listening to our customers’ feedback and are constantly adapting our menu to give customers more of what they want.”

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McDonald's Australia has confirmed the McVeggie burger has been axed from menus. Picture: Supplied

The McVeggie burger was introduced in January 2020 due to increasing consumer demand for healthier fast-food options. It was rolled out across the country following a trial in 2019 in South Australia.

Sandwiched between a sesame seed bun was a crunchy patty made from potatoes, peas, corn, carrot and onion. It was paired with cheese, lettuce, herbs and spices, mayonnaise and, of course, McDonald’s iconic pickles.

It proved to be a hit, being announced as a permanent addition to the menu.

However, the burger’s “not strictly vegetarian” status – due to its cooking procedure amongst meat items – meant those who didn’t eat meat were unable to eat the veggo item.

Peter Alexander X Macca’s collaboration

The comfy partnership definitely softens the blow. Picture: Supplied

The fast food giant recently teamed up with Peter Alexander to sell these cute PJs. Picture: Supplied

While the news is sure to be a blow for many, it comes just hours after the fast-food giant announced a partnership with leading sleepwear brand, Peter Alexander.

The Peter Alexander x Macca’s pyjama collection is an adorable a range of 10 sleep and lounge pieces – including PJ sets adorned with nostalgic Macca’s characters such as the Grimace, The Hamburglar and Ronald McDonald.

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