Can you guess the original from the knockoff?

Afterpay Australian Fashion Week is like Christmas for fast fashion brands.

Afterpay Australian Fashion Week is like Christmas for fast fashion brands.

Afterpay Australian fashion week kicked off this week, and with it we've seen hundreds of fabulous new pieces from our nation's brilliant designers. 

But in just a few weeks time, copies of the designs will appear on shelves and online for just a fraction of the price, as is always the trend for fast fashion brands following Fashion Week. 

@theoz.com.au

Prepare yourselves for another season of knockoffs.

♬ Sunroof - Nicky Youre & dazy

On average, Australians purchase 27kg of clothing every year and discard 23kg, according to the Department of Agriculture, Water and the Environment.

Fast fashion brands rip-off items under the guise of "inspiration", co-founder of The Volte, Bernadette Olivier, said.

"These garments are not "inspired" by the trends of our celebrated Australian designers, they are flagrant breaches of copyright harming one of the industries which has been amongst the hardest hit economically during the pandemic," she said.

“What people don’t realise is that faux couture, or fast fashion – a model based on clothing being disposable – is unethical and unsustainable."