Crowd-funding site Pozible adds four new drink-related campaigns

The crowd-funding site Pozible has a good track record when it comes to enabling start-up booze companies.

The Aussie Tipple Company’s range of pre-mixed, high quality bottled cocktails.

Crowd-funding site Pozible has a good track record when it comes to enabling start-up booze companies. Successful Pozible campaigns in the past few years include the Noisy Ritual urban winery, distilleries Four Pillars and Poor Toms and, just this week, newcomer Patient Wolf Gin.

As well as raising cash, crowd-funding is a great way of raising awareness of projects and products before they hit the market. Here are four drink-related Pozible campaigns you may want to consider supporting.

Sparkke Change is an alcoholic beverage company with a social conscience. A team of nine young women, including Agi Gajic, a former brewer at Young Henrys in Sydney, is developing a range of drinks that address themes of inclusion and social justice.

“We realised that most of the beers in the world are produced by big companies owned and run by white middle-aged men,” says Gajic. “But the booming craft beer market is being driven by 18 to 24-year-olds, people like us. We wanted to use our products to turn that around and spark conversations about the kind of things we’re interested in.”

Adopting a “heart on sleeve” approach, each can in the Sparkke range proudly carries a slogan: Change The Date pilsner makes its position clear over Invasion Day; Boundless Plains to Share hard ginger beer promotes asylum-seeker rights; Nipples Are Nipples hard lemonade tackles gender equality; Consent Can’t Come After You Do apple cider raises the issue of sexual consent. Supporters of the campaign not only get to pre-purchase the booze but also get the opportunity to engage in the conversation by collaborating on future products.

Aussie Tipple is a new range of pre-mixed, high-quality bottled cocktails due to launch next month. The brainchild of Kathleen Davies of specialist Australian craft spirits distributor Nip of Courage, each cocktail comes in single serve 100ml and “bar size” one-litre bottles, and showcases top local products. The Negroni, for example, features Stone Pine Gin from Bathurst mixed with Regal Rogue Bold Red Vermouth, while the Espresso Martini infuses magnificent white rye whiskey and coffee liqueur from Belgrove Distillery in Tasmania with Little Drippa Cold Drip Coffee from Melbourne. The point of the campaign, says Davies, is to broaden the audience for Australia’s craft distillers by introducing their products in an accessible — and pre-mixed — way.

Brookie’s Gin is the name of a new spirit produced in the Byron Bay hinterland, made using — among other things — indigenous botanicals such as lilly pilly, finger lime, wild ginger and native raspberries, many of which were grown or foraged on the Brook family farm where the distillery is located. In keeping with the family’s continuing work in rainforest regeneration, both on the property and in the wider region, supporters of the campaign will have a rainforest tree planted on their behalf and native ginger seeds sent to them — along with bottles of the gin, of course.

And in Coonawarra winemaker Sue Bell is looking for help to install solar power at her small Bellwether winery so she can go off-grid, in keeping with her philosophy of self-sufficiency and sustainability. This place is one of the region’s gems: the winery itself is in an old stone shearing shed — built in the 1860s by Chinese labourers on their way to the goldfields — that oozes atmosphere and charm; Bell also has established a produce garden and campsite nearby, and regularly holds community lunches and concerts in the intimate space. Campaign rewards include a dinner for 10 in the winery and a week participating in the winemaking during vintage next year.

Find details of all these campaigns at pozible.com.