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Seven West Media, Bauer, delay completion of Pacific Magazines deal

Seven West Media and Bauer have extended the completion date of their $40m magazine deal, amid legal action over the sale.

Bauer CEO Brendon Hill, right, with Bauer COO Veit Dengler. Picture: Britta Campion
Bauer CEO Brendon Hill, right, with Bauer COO Veit Dengler. Picture: Britta Campion

Seven West Media and Bauer Media have called a temporary ceasefire by agreeing to extend the completion date of their $40m magazine deal to May 1, a day after the Kerry Stokes-controlled media group disclosed it had started legal action against the Germany-family owned magazine publisher.

Seven announced the sale of its Pacific Magazines division to Bauer last October.

The deal was scheduled to be completed on Thursday, but Seven said the two parties had agreed to a revised completion date of May 1. It added "all other terms of sale are unchanged".

Seven noted the extended date is "not materially adverse” as Pacific receives the April revenues, equal to five weeks.

The group's second announcement in two days to the ASX was authorised by Seven chief executive James Warburton.

Seven started court proceedings in the NSW Supreme Court on Tuesday to compel the magazine publisher to complete the deal.

Seven’s legal move comes as Bauer’s future in Australia remains under a cloud, with the publisher understood to be considering exiting the market, which it entered in 2012 by acquiring Kerry Packer’s ACP Magazines for $500m. Bauer has hired accounting and advisory firm EY to help with its strategic review.

Bauer has remained tight-lipped on its Pacific Magazines plans since the deal was given the green light by the Australian Competition and Consumer Commission on March 26, with chief executive Brendon Hill not returning calls seeking comment.

Kerry Stokes’ son Ryan Stokes, who is chief executive of Seven Group, expects the magazine deal to go ahead.

"We anticipate that. I think our position has been pretty public on that, so I won't comment any more that was has been said from James and the team," he told The Australian on Wednesday.

Industrial, mining and energy conglomerate Seven Group owns a 41 per cent stake in the Sydney-based media company.

Pacific Magazines’ departing chief Gereurd Roberts is understood to have emailed staff on Wednesday about the court action, telling them that the sale might go through as planned on Thursday. But if it did not, they would be at Pacific for another four to six weeks.

Lilly Vitorovich
Lilly VitorovichBusiness Homepage Editor

Lilly Vitorovich is a journalist at The Australian, producing and editing business stories. Lilly joined The Australian in 2018 as media writer, covering corporate and industry news. She started her career in Sydney, before heading to London to work for Dow Jones Newswires and The Wall Street Journal. She has been a journalist since 1999, covering a broad range of topics, including mergers and acquisitions, IPOs, industry trends and leaders.

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Original URL: https://www.theaustralian.com.au/business/media/seven-west-media-bauer-delay-completion-of-pacific-magazines-deal/news-story/c086e2d354aa040de53248128817104e