News Xtend broadens horizons with Singapore SMB deal
News Corp Australia’s digital marketing service News Xtend is making its first international foray, joining forces with Singapore Press Holdings.
News Corp Australia’s digital marketing service News Xtend is making its first international foray, joining forces with Singapore Press Holdings to target the island state’s small and medium business sector.
News Xtend, which has been one of the company’s fastest growing businesses over the past five years, is a digital marketing division that provides expert advice and know-how to SMBs. Its marketing specialists work one-on-one with business owners to understand their specific market needs and create targeted digital campaigns to increase customer numbers.
News Corp Australasia’s executive chairman Michael Miller said the partnership with SPH was a significant step for News Xtend.
“This partnership demonstrates News Xtend’s globally recognised and award-winning capability in running performance marketing campaigns,” Mr Miller said.
“We’re now exporting our know-how by partnering with another media company that, like ours, has successfully transitioned to the digital landscape.
“This is exactly the space we want to play in. It’s a great acknowledgment that the investment we’ve made to grow and diversify our business is now being deployed by another media business in another region.”
The three-year deal will see SPH — Singapore’s No 1 publishing group — resell News Xtend’s services.
“We’ll be running campaigns for their customers that include advertising services such as search engine marketing, social media advertising, video and display advertising,” said Emma Fawcett, News Corp Australia’s managing director for commercial product and platform.
“This will allow Singapore Press Holdings to open themselves to an entirely new customer base and also allow them to meet more of the needs of their existing customer base.”
Singapore’s SMB sector generates almost half of the island nation’s gross domestic product and accounts for 72 per cent of employment, according to PwC research. Much of the sector in Singapore is family owned.
Chief executive of SPH, Anthony Tan, said Singapore is one of the most digital-savvy nations in the region.
‘This case was never about me’: Lattouf defiant after ABC court case
Antoinette Lattouf said her unlawful termination suit against the ABC had been ‘the most difficult period of my life’ after the case wrapped up in the federal court | WATCH
Lattouf treated differently to ABC’s Tingle, Karvelas: lawyer
Antoinette Lattouf’s lawyers argue her ‘unprecedented’ dismissal was based on a ‘stereotyped assumption’ not applied to other ABC presenters like Laura Tingle and Patricia Karvelas.