New streaming aggregator service Hubbl launches

Streaming aggregator platform Hubbl has arrived, giving consumers access to 18 apps on the one interface via a small device that plugs into any compatible TV.

Hamish and Andy in Sydney with the new Hubbl devices. Picture: NCA NewsWire / David Swift

New streaming aggregator platform Hubbl has launched, giving consumers access to a wealth of content in one location.

The new technology will host 18 streaming apps on the one interface, showcasing content from partners including YouTube, Netflix, Apple TV+, Kayo Sports, BINGE, Stan, Disney+, Optus Sport, Paramount+, Prime Video, LifeStyle and Flash, as well as free streaming apps such as ABC iview, ABC Kids, SBS On Demand, 7plus, 9Now and 10 Play.

Hubbl is available via a small device that plugs into any compatible TV.

Alternatively, Hubbl Glass – a 4KTV with the Hubbl plug built into it – has been specifically ­designed for the new television technology.

The products were officially launched in Sydney on Wednesday night at an event hosted by comedians Hamish Blake and Andy Lee.

The new TV technology, Hubbl.

Hubbl chief executive Patrick Delany told The Australian that Hubbl was the kind of “big partnership between media brands” that would become more commonplace in coming years.

“I think that’s true for both technology and content. For example, there’s no way a little company like ours in Australia could meet all the costs (of Hubbl) if we were doing this on our own,” Mr Delany said.

“In partnering with Comcast on the tech side, there’s a whole division that is just focused on digital media trends, and a whole division relating to reducing the costs of technology, and so on.

“But in the content area, we’ve already got a band together that gives Australian businesses scale in order to compete.

“Everyone inside Hubbl is competing to win, and to survive. And we hope that all partners of Hubbl will prosper as a result of the scale of the platform.”

Mr Delany said Hubbl would “make life easier” for viewers who were sick of going “in and out of apps, in and out of free and paid content and in and out of input”.

“With Hubbl, it’s all in one place,” he said.

Hubbl chief executive Patrick Delany.

Hubbl executive director Dani Simpson said Hubbl would overhaul the way consumers viewed their favourite programs and accessed streaming apps.

“Hubbl is a unique product that simplifies the TV and streaming experience so you can spend less time searching for something to watch and more time enjoying the content you love,” Ms Simpson said.

The new technology will allow users to stack up to five eligible streaming apps and save money.

Users can cut overall streaming expenses by up to $15 a month.

Hubbl is available for $99 including one universal remote control while Hubbl Glass will be available in two sizes and five colours including 55” for $1595 and 65” for $1995.

There is no monthly subscription to access Hubbl.

The Hubbl remote control will include buttons for the three popular apps — Kayo, BINGE and Netflix and also a watchlist (+) button to make viewing content easier. Hubbl and Hubbl Glass will be available at major retailers in coming months.

News Corp, publisher of The Australian, has a 65 per cent stake in Foxtel, with the remaining 35 per cent owned by Telstra.