NBA loses it over cruel LeBron James video with son

LeBron James has stolen the thunder on the biggest day of his son’s life with a video that has got tongues wagging.

LeBron James has shared a viral video in the hours leading up to the biggest day of his eldest son Bronny’s life.

The NBA icon and his 20-year-old son will on Wednesday (AEDT) make history as the first ever father-son pairing in the history of the league.

To mark the special occasion, James released a prank video showing him hazing his first-born ahead of his NBA debut for the Lakers when they face Minnesota at Crypto.com Arena in Los Angeles.

The video was an advertisement for James’ biggest sponsor Nike.

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The video shared on the 39-year-old’s official Twitter account has more than three million views in three hours.

The video starts with James flashing a devilish smile as he pours a box of Fruit Pebbles cereal through the sunroof of Bronny’s flashy car, which was sitting in the driveway of the family home.

The next frame shows Bronny stroll up to open the door of his car before an avalanche of cereal bursts out of the driver’s side door.

LeBron James is a dangerous man. Photo: Twitter, @KingJames.

Bronny James and LeBron James of the Los Angeles Lakers. Photo by Ezra Shaw/Getty Images.

Bronny looks all at sea while standing in front of the mess. The next frame shows King James performing a drive-by from the back seat of his luxury sedan, hanging out the window and sledging: “Hey rook, you better not be late”.

The smooth criminal goes on to tell his son: “Hey, clean up my drive way. It’s a mess”.

He drives off by casually putting his sunglasses on with another mischievous smile.

Bronny responds: “Are you serious? You’re too old for this. What’s goin’ on? You way too old for this man.”

The NBA’s all-time scoring turns 40 in December, but he will still be the key piece of the Lakers’ championship hopes.

The father-son pair did play together during the Lakers’ pre-season defeat to the Phoenix Suns earlier this month.

“It’s definitely a moment I’ll never forget,” he said at the time.

“As a father it means everything. For someone who didn’t have a dad growing up, to be able to have that influence on your son, to be able to have moments with your son, to work with your son — that’s one of the greatest things a father could ever hope for.”

Bronny James, LeBron James, Zhuri James, and Bryce James attend The 2023 ESPY Awards. Photo by Frazer Harrison/Getty Images.

Bronny James talks tactics with Lebron James. Photo by Alex Bierens de Haan/Getty Images.

James Sr. admitted there were moments on court that felt surreal.

“We came out of a timeout and we kind of stood next to each other. I kind of looked at him. It was like being in ‘The Matrix’ or something. It just didn’t feel real. But it was great to have those moments,” he said.

Anticipation about when the James duo would become the first father-son duo to appear in the same NBA lineup together has built since the Lakers picked Bronny with the 55th pick in the NBA Draft in June.

Bronny said at the Lakers recent media day he was fuelled by the words of critics who have suggested he owes his place on the Lakers roster entirely to his superstar father.

“I’m just taking all that stuff, that criticism and backlash that people have given me and turning it into something that can fuel me,” he said.

Bronny James is expected to spend most of his rookie season in the developmental G-League rather than the Lakers senior squad.

Originally published as NBA loses it over cruel LeBron James video with son