The $25 '4-in-1' makeup pen that's perfect for mums on the go

With an eyeliner, lip pencil, highlighter and brow pencil, this nifty beauty tool has got you covered.

If your mornings are a blur of chasing after your kids and missed trains, this nifty little beauty tool could be the thing to simplify your beauty routine on the go. 

Meet the Lash Therapy 4-in-1 Makeup Pen — a compact, ingenious tool that's quickly becoming a staple in many women's handbags nationwide.

Launched in May 2024 and retailing at $24.95, this multitasking pen combines all your favourite makeup products into one handy tool and has already sold thousands of units.

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Image: Lash Therapy

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Inside the 4-in-1 makeup pen

Here's what's included in the makeup pen:

• Black eyeliner: A rich, pigmented liner perfect for creating a clean line. It's also creamy enough to be smudged to create a smokey look
• Lip liner: A blush pink liner that enhances your natural lip shade
• Brown eyebrow pencil: Ideal for filling in brows or even doubling as a brown eyeliner 
• Highlighter pencil: Perfect for adding a touch of shimmer to your nose, cupid's bow, or brow bone

To use the pen, just click down on the shade you want to use and then twist the centre when you need to release more product.

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The inspiration behind the product

Jessica Arthur, co-founder of Lash Therapy Australia, shared the motivation for developing the pen with Kidspot. "At Lash Therapy Australia, we strive to create, formulate and produce products that can help to enhance natural beauty and boost self-confidence," she said. "Being so heavily immersed in the TikTok beauty community we felt as though there was a prominent focus on having an extensive makeup routine and showcasing beautiful makeup artistry. However, in reality do we really always have time to create the perfect makeup look? In researching and analysing our audience further, we noticed that there was an underlying need for beauty products that are more tailored to the everyday, on-the-go woman.

"With this in mind, we developed and designed our 4-In-1 Makeup Pen, which offers our customers a versatile and convenient solution to their beauty routine. This product combines essential makeup products; eyeliner, brow pencil, lip liner, and highlighter, into one more suited to the lifestyle of the majority of our customers. Designed specifically for those last-minute plans, touch-ups in the car or even for mothers on the go. Our 4-In-1 Makeup Pen helps to keep beauty simplified."

Image: TikTok / Lash Therapy Australia

The reviews are in!

The makeup pen has already received glowing feedback online.

"It's amazing—very handy to have," notes one reviewer.

"I use it every day," says another.

"Love it for touch-ups when I'm going out," shares a third.

"So creative," and "Great concept," commented others.

Originally published as The $25 '4-in-1' makeup pen that's perfect for mums on the go