Lovehoney Group launches world’s first showerhead with X-rated feature

It might look like an ordinary showerhead, but this common bathroom fitting has an extra feature that is causing a splash.

A sexual wellness company has created a new toy that aims at shattering taboos surrounding pleasure by making it a focal point of your home.

German tech company, the Lovehoney Group, launched the “world’s first” showerhead designed specifically for self-pleasure.

While most people would experience a hot flush at the thought of having an adult plaything on full display, the bathroom feature – aptly named the Womanizer Wave – has been cleverly designed to be discreet.

To do this, the $179 gadget was created in collaboration with fittings manufacture Hansgrohe, and the end result is a chic product no one can tell has a deliberate second purpose.

Lovehoney Group has launched the Womanizer Wave, the world’s first showerhead designed for self-pleasure. Picture: news.com.au

“We do not think that pleasure products are something that must be hidden, but we also respect and understand that not everyone wants a shower head that screams sex toy, because you never know who is going to knock on the door,” Elisabeth Neumann, Womanizer’s head of user research, told news.com.au.

“We aimed to design a product that does not hide, but naturally blends into the bathroom environment, while still looking extraordinary, luxurious and elegant.”

Neumann said the device took three years to complete, which included an iterative product development process.

“First, we had to find out which shower jets are actually the best for pleasure purposes – in a test cycle with 22 participants and more than 60 different shower heads,” she explained.

“Then we had to understand our user’s needs and desires. Two different design ideas became prototypes, each of them was intensively tested with another group of product testers.

“In total, we did 60 plus interviews with users, handed out more than 100 prototypes and samples and collected over 4000 completed questionnaires to build the perfect product.”

How does the Womanizer Wave work?

The modern showerhead features three patented settings, including the “jet”, a constant stream of water, as well as the “whirl” which offers a range of “surprising” movement.

It also has Hansgrohe’s most popular shower setting, named “Powder Rain”, which offers a gentle and calming experience.

“The shower has always been a place to explore,” Neumann added.

“It’s a comfortable, sensual space for many people, and sexologists have been speaking about using shower heads and water pressure as an extension of the bedroom for years.

“Water is ideal, as it is flowy, natural and consistent while also including an element of surprise.”

It easily replaces an existing bathroom fitting and looks incredibly discreet. Picture: news.com.au

The new adult toy has caused a splash among social media users. Picture: news.com.au

Adult toy makes a splash

The 2-in-1 product recently launched around the world, including in Australia, with the adult item understandably causing quite the splash.

Many women joked their water bills were about to go through the roof, but the clever people at Womanizer and Hansgrohe have every thought of everything, and designed the showerhead to be water efficient too – using up to 60 per cent less water than a regular one.

There are already dozens of five star reviews online too, many praising how “effective” it was, as well as “discreet”.

“Once installed it looks like a stylish shower head and fits right in with my existing chrome shower unit and hose. There is nothing gimmicky or obviously sexual about it which is great given the shower is used by others,” a reviewer raved.

“I pondered for a long time whether I wanted to spend the money on the Wave. I’m so glad I did. I use it almost every time I shower,” another stated.

As another declared: “It’s simply a new shower experience. Very discreet, even visitors wouldn’t suspect that things can get steamy with the shower head.”

Others also complimented the “ergonomic” shape which hugs the body perfectly and stated the showerhead “wasn’t too heavy” to hold for extended periods of time.

One helpfully pointed out the Wave works best when attached to a flexi hose, unless “you’re feeling incredibly acrobatic”.