Kmart releases 128-piece Online Exclusives homewares collection

Kmart has released a new online-exclusive homewares collection, with more than 120 pieces that are sure to send savvy shoppers into a spin.

Kmart fans love frothing over the latest bargain item – and now shoppers will have a whole new collection of products to set their sights on.

The budget retailer has expanded its online presence to deliver a new Online Exclusives homewares range that have never been sold before by the brand.

The 128 new pieces, ranging from furniture and bedding to fitness equipment, launched today, and have begun arriving online and will continue to drop in the coming weeks.

“We promised we had more to come in the larger-furniture range and we are so excited to now be delivering on this – we love the solutions and hope our customers do too,” Kmart’s general manager for general merchandise, Callum Smith, said in a statement.

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The Thorne Entertainment Unit retails for just $89. Picture: Supplied

While the Nursery Rocking Chair will set you back $199. Picture: Supplied

And the Harrison Three-Seat Sofa, which costs $389. Picture: Supplied

“We want to offer our community a complete solution for their home so as families grow or families downsize, they have access to great design at the most affordable prices,” he added.

“Families are at the heart of everything we do at Kmart and to know many can now style their home at a fraction of the price they would normally spend, is incredibly rewarding to myself and the entire Kmart team.”

The retailer’s move to broaden its Online Exclusives product offering began last year, with plans set to continue to both expand the offering and provide customers with greater access to high-quality Australian-designed homewares all year long.

The range, initially released as a ‘test and learn’ situation, is now made up of 155 lines broken out across the categories of furniture, bedding, rugs, nursery products, active and fitness equipment and outdoor play.

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The Stewart Hall Table retails for $79. Picture: Supplied

The Two Tone Wooden Cot, which sells for $249. Picture: Supplied

Shoppers wanting to get up close and personal with the products can view 48 of them through Kmart’s augmented reality offering, to see how the items might look in their own homes.

“We launched KBot late last year and it has been received incredibly well and that is why it was the perfect time to extend this immersive engagement for our Online Exclusives range,” said Kmart’s head of digital marketing, Melissa Wong.

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The Rowing Machine, $349. Picture: Supplied

The Cardio Spin Bike, $229. Picture: Supplied

The function gives customers the ability to scan, place, move, zoom in and out and rotate products from all different angles.

“It elevates the customers shopping experience by getting close with our products virtually and offering artificial intelligence conversational assistance along the way to help our customers make an informed product selection and purchase,” Ms Wong added.

“We’re super excited on what’s coming around the corner with KBot as we look to expand this immersive experience to our other product lines.”