Coles launches $4.80 item after demand surges

The supermarket has introduced the new food item after a spike in demand for this product from customers.

Coles has launched a new range of low carb bread after demand for the calorie conscious bread surged this year.

Priced at $4.80 a loaf, Coles 85 per cent Lower Carb Loaf contains 21 grams of protein and 8.5 grams of fibre per serve, as well as being vegan-friendly and low in sugar.

While it only launched in Coles supermarkets a fortnight ago it’s already gone on to become its third best-selling line in the “health bread” category.

The multigrain loaf has got 85 per cent less carbs than a traditional multigrain sandwich loaf and was given the tick of approval by Brisbane dietitian Leanne Ward.

The bread has proved very popular with customers. Picture: Supplied.

In a TikTok, which was sponsored by Coles, Leanne said it was “my favourite new high protein bread” and a “great option for those needing/wanting low carb and more protein and fibre”.

As well as the Coles 85 per cent Lower Carb Loaf, the supermarket has also launched a Coles Gluten Free Premiun White Loaf and Herman Brot Complete Protein Loaf exclusive to the supermarket chain.

Demand for these “health bread” varieties have already grown by 40 per cent since they were introduced.

Coles general manager for bakery Andy Mossop said the new bread was part of the supermarket’s mission to provide new healthy options to customers.

“At Coles, we want to sustainably feed all Australians to help them lead healthier, happier lives, and our Bakery team is constantly looking at ways we can expand our offering to cater to increasingly health-conscious Australians who are seeking healthier alternatives across the supermarket aisles,” he said.

Brisbane dietitian Leanne Ward raved about the new bread on TikTok. Picture: TikTok/Leanne Ward.

“Bread is a household staple and we sell more than 400 million Coles Bakery loaves and rolls from the in-store bakery each year.

“We’ve worked hard to satisfy the increasing demand for healthier bakery products, offering a great tasting, nutritious and wholesome bread range.

“Shoppers can feel confident they are not compromising on taste, value or convenience with these new options.”

Earlier this year Coles announced it had reduced the salt content of its in-store bakery loaves and rolls by up to 25 per cent.

Picture: TikTok/@jasminetemplinfitness

The supermarket also went viral back in July when one shopper spotted Coles was now selling white bread with 50 per cent less carbs in its bakery section.

TikTok user Jasmine Templin posted a video revealing how the bread had half the normal carbs and higher protein than a standard loaf of white bread, labelling it an “insane” find for those watching their caloric intake.

Ms Templin’s video racked up more than 27,000 views, with people stunned the calories were “so low”.

“Shhhh don’t tell people my secret; there will be none left,” one person joked.