Huge change coming to Big W men and women’s clothing

One major retailer has completely overhauled its basics range after 18 months of taking on extensive customer, industry and quality research.

One major retailer has completely overhauled its basics range after 18 months of hard work.

Big W has overhauled its basics range — including jeans, basic tees, activewear and linen blends — after 18 months of taking on extensive customer, industry and quality research.

All together, there are 82 “new and improved products” across men and women’s basics.

The brand worked closely with real customers and team members through wear and wash testing to find areas to improve fit, comfort and size consistency.

Around 80 per cent of the range are priced under $20.

One major retailer has completely overhauled its basics range after 18 months of hard work. Picture: Dallas Kilponen/BIG W

“As one of Australia’s most trusted brands, BIG W is continuously listening to the needs of Aussie families. Our customer listening sessions uncovered that our shoppers struggled with the fit and quality of some of our products,” said Lowri Breed, Big W’s head of clothing.

“Rather than shying away from negative feedback, we chose to face it head on and work collaboratively with our customers to create a new and improved standard across our clothing department.

“The basics range is just the start of our transformation in delivering quality, comfortable and durable products that meet the demands of everyday wear.”

As always, customers can shop through Pick Up, home delivery and direct to boot.

It’s not the only thing that has been changing at Big W, with customers revealing their annoyance over one key feature disappearing from stores — but it wasn’t exactly what they thought.

Shoppers took to popular social media group Big W Mums Australia after noticing price check machines missing from their local stores. But those same customers lamenting the loss of the in-store scanners will likely be pleased with Big W’s explanation.

“Why did Big W get rid of the price checkers in store? It’s so silly because now they ask you to scan using the Big W app,” one customer asked.

Others were quick to echo the query.

Big W is overhauling its basics range for men and women. Picture: Supplied

There are 82 items including jeans, basic tees and activewear. Picture: Supplied

“No one knows, not even staff. The app doesn’t scan clearance or deleted lines though, so it’s frustrating,” one customer claimed.

Another added: “And 90 per cent of the time you can’t as there’s no signal on the phone.”

“I’d like to know why too. What was the big deal? We could scan the items ourselves, not bother the staff and double check the price on something to see if we wanted to purchase it,” another said.

However, the loss wasn’t what customers thought it to be.

A Big W spokesperson confirmed that some stores were missing the price check points but that it wouldn’t be for long as the system was being overhauled.

“Our customers have been telling us they want price checkers in our stores, and in response to their feedback, we are in the process of upgrading and replacing them across our network,” the spokesperson told news.com.au.

“In the meantime if a customer can’t find a price checker, they can use our BIG W app or ask one of our friendly team to help them.”