The Beauty Diary: Dyson unveils Corrale hair straightener

It’s been seven years in the making and fixes a problem in Aussie bathrooms — but it will cost you $699 to take one of these home.

Nothing sparks excitement like a new Dyson product – especially one that has been seven years in the making.

But after spending millions of dollars, the cult-British brand have unveiled its third item in the beauty space, the Dyson Corrale.

As with everything Dyson touches, the hair straightener is unlike anything else on the market. For starters, the bathroom staple is cordless, a feature leading competitors haven’t offered to date.

Without a clunky cord, users will be able to use it on the go or throw it in their handbags for quick and easy touch ups.

The brand synonymous with hi-tech vacuum cleaners has also poured many thousands of hours developing its patented “flexible” plates to fix a common problem found in other hair straighteners – evenly distributing heat – insisting the Corrale will get the job done “with less hair damage”.

RELATED: Dyson warns against viral cleaning hack

RELATED: Dyson launches ‘intelligent’ V11 digital vacuum

Dyson has unveiled the Corrale, a hair straightener that is like nothing else on the market. Picture: Supplied

Love all things beauty? Catch up on all The Beauty Diary action here.

Dyson said the flexible copper plate is better at keeping hair all in one place instead of losing strands as the user drags the tool through. This in turn means you don’t have to run the tool through your hair multiple times to smooth it out, resulting in less heat exposure and potential damage overall.

Damien Rinaldo, Dyson styling ambassador and three-time winner of AHFA Australian ‘Hairdresser of the Year’, said: “As a professional stylist, with conventional hair straighteners I find hair splays out the ends, forcing you to go over the same section of hair multiple times causing excessive heat damage.

“For me, the Dyson straightener is a total game-changer – its flexing plate technology helps gather your hair, giving you greater control, more even tension and better grip, keeping the hair where it should be.”

The straightener costs $699 and has already been hailed a ‘total game-changer’.

The cordless straightener has a battery life of 30 minutes and three heat settings. It recharges to 90 per cent in 40 minutes.

You can buy the Corrale from April 30 at on Dyson.com.au  priced at $699. The straightener will then be available from retailers including Myer, David Jones, Sephora and Adore Beauty from Friday 29 May.  It is already being sold in the UK where shoppers are dying to get their hands on it.

I NEED THE @Dyson CORRALE 😱🤓

— 🦉 (@AimDZone) March 10, 2020

Yesterday: I'm going natural to preserve the health of my hair. Today: Bought the @Dyson Corrale within 5 minutes of seeing it😬 #halfthedamage

— Nancy (@nancy_iskander) March 10, 2020

@Dyson OMG #Dyson the #DysonCorrale looks AMAZING 😍 Love the Charging dock that comes with the straighteners that also curl as well!!! Definitely need the #Corrale in my life 👱🏻‍♀️ xoxo 🇬🇧 #bbloggers #beautybloggers #UKBloggers #TheGirlGang #BloggersTribe

— Rae xoxo (@Raeoxoxo) March 10, 2020

Dyson’s previous launches in the beauty space, the Supersonic hair dryer and the Airwrap curling tong, had rave reviews. In 2016, the brand ruffled the industry with the launch of its whizzbang hair dryer.

Then just two years later, the Airwrap blew minds around the world by using high pressure blasts of air on a curved surface to create bouncy curls.

Obsessed with all things beauty? Jump into to The Beauty Diary’s official Facebook group where you can join like-minded beauty junkies. You can also catch me on Instagram or tweet me — don’t forget to hashtag #TheBeautyDiary