Dyson launches ‘intelligent’ V11 digital vacuum

If you are a fan of the brand then prepare yourself. A new product has launched today, but it comes with a hefty price tag.

“Did you hear Dyson just launched a new thing today?”

It’s a phrase that elicits both excitement and pure terror.

What could Dyson possibly have thought of this time: An Akubra fitted with an airconditioner? A robot stylist with hair straighteners for hands?

Then the dread sets in at the thought of not being able to afford whatever this product is until next payday, by which time it might already be sold out.

It’s the Dyson phenomenon that hits whenever the family-run company launches a new device.

From the acclaimed Dyson Airwrap hairtool, the allergy-friendly Pure Cool air purifying fan to the game changing Animal Stick vacuum, for all your pet hair needs, the brand certainly knows how sell an appliance.

Dyson V11 review: New digital motor smart vacuum cleaner announced

This time the company has gone back to basics, launching a new robotic-style, cord-free vacuum cleaner that will set you back $1099.

The Dyson V11 will be available on the Dyson site for two weeks before hitting shelves in major retailers around Australia.

Dyson says the device has the strongest battery ever built as well as an intelligence system that analyses the ground it’s cleaning and interacts with you as you clean.

The Dyson V11 cord-free vacuum cleaner is available online now.

COOL, BUT WHAT’S SPECIAL ABOUT IT?

While it may resemble previous models, this new machine has an LCD screen that talks to you as you use it.

The device lets you know, down to the second, how much time it has left before you need to recharge or clean it.

It also features a powerful motor the company says will pick up every last spec of dust, hair or food you can throw at it.

The handheld stick vacuum lets you know exactly how much juice it has left.

Dyson Vice President of floor care and robotics, John Churchill, said the new model

adapts its behaviour based on the different floor surface it’s used on.

“There is literally nothing to think about, you just grab the machine and go,” he said.

John Churchill says users can sit back and let the Dyson V11 do the work for them.

The Dyson V11 will set you back $1099 and is available online for the next two weeks.

GROUND ANALYSIS

Sure, your old Phillips or Hoover vacuum can clean up a filthy floor after a particularly energetic cooking session.

But Mr Churchill says the Dyson V11 can do much more than suck up your kid’s stray Barbie shoes and Nutri-Grain pellets using its “in-built intelligence”.

“This machine learns on its own, in any environment it’s put in,” John said.

“It’s not connected to the internet. It just learns through its internal software what needs to be done.”

Dyson’s newest vacuum was designed by 315 engineers. That’s one busy workshop.

THE SCREEN

An LCD screen, featured on the back of the vacuum, has an easy-to-read display and simple formatting.

It features run times, machine performance and, like any pushy mother-in-law, it even reminds you when and where to clean it.

There’s a time counter to tell you exactly how much battery life is left so those mid-vac power cuts will be a thing of the past.

Just life a helpful friend, the LCD screen guides you through your clean.

The LCD screen also acts a portable manual — you know, the first thing you throw away when you buy something new?

Mr Churchill said the machine delivers the same tips and advice you would find in a manual but at the time users need the information.

For example, if you’ve blocked your vacuum with a piece of Lego the screen will indicate “Airways Blocked”.

Then, for those of us totally useless at troubleshooting, the screen will show you different ways to clear the blockage with the help of a short animation.

Dyson V11 review: New digital motor smart vacuum cleaner announced

MOTOR HEAD

The new device senses the floor surface and adjust automatically — meaning no more swapping settings or changing heads when you go from the carpet to hard floors.

This is where the magic happens.

AIR FILTRATION

Every vacuum picks up dust and spits out air in the process.

Dyson says it's powerful motor can suck up anything you throw at it.

But according to Mr Churchill, the Dyson V11 purifies the air it inhales during a clean.

“We know there’s a huge amount of Australians living with allergies, so it was important for us to make a vacuum that helps these customers,” he said.

“The fully-sealed system takes all of the dust around us and keeps it in the machine rather than expelling it into the air.”