Sydney institution beloved by celebrities announces its closure after 20 years
A Sydney institution beloved by celebrities and locals alike has announced its sudden closure after 20 years in business.
A beloved Sydney institution has announced it is “closing its doors” after 20 years, leaving loyal customers devastated.
Jocelyn Petroni, a highly-regarded facialist, confirmed the closure of her namesake salon in Woollahra on Tuesday.
The clinic, which has been operating on Queen Street since 2005, has built up a legion of customers from across Sydney – with Petroni regularly treating the skin of the mega famous, including Charlize Theron, Margot Robbie, Kendall Jenner, Dua Lipa, Rita Ora and Nicole Kidman.
“Personally connecting with clients and sharing my gift of touch has been one of the most deeply rewarding experiences of my life,” she said.
“This next chapter for me is one of growth, where I can evolve the healing experience I have been gifted with, share my knowledge and inspire many more people.
“Stepping away from the day-to-day of running a salon will allow me the time and space to create a true impact.”
Petroni, who has been described as Sydney’s “go-to woman for plump, dewy skin”, is famed for her unique technique that embraces reiki, a Japanese form of “energy healing”.
But the treatments didn’t come cheap, with her signature 60-minute “Heart Chakra” facial setting customers back $350.
The business’ last day will be Saturday, August 16, with Petroni thanking customers for their support.
“Thank you for trusting me with your skin, for your energy, and for the kindness, connection and unwavering support you have shown me over the years,” she said.
“You have been an integral part in making my business a success, and for making my heart so full. I am so grateful.”
Since news of the salon’s closure was announced, fans have been quick to share their devastation, but wished Petroni the best as she “takes on advisory roles” with brands and continues her ambassadorships.
“Will miss your beautiful salon though I wish you all the best for your next exciting new chapter,” one wrote.
“A huge loss for Sydney, but a very exciting step in your future,” agreed another.
As one shared: “What a legacy.”
The closure of the cult-beauty venue comes after luxury skincare brand La Mer unveiled the celebrity facialist as its new Australian facial advisor, according to Vogue Australia.
“With over 20 years of experience, Petroni is set to bring her holistic approach to beauty and philosophy on skin health to the brand’s continued commitment to inner and outer beauty,” the brand said.
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“Having earned a dedicated longstanding client list of celebrities, her dedication to caring for the complexion through meticulous care and results-based treatments has made her one of the most sought-after skin experts globally.”
Petroni, who attained a scholarship to study beauty therapy in 2000, said she was “thrilled” by her new role with the prestigious beauty brand, adding she’s been a “long-time fan” and user of its products.
She was previously signed by Chanel as their first official manicurist, collaborating with the brand for eight years.