Dyson Airstrait: $749 product Aussies ‘have been waiting for’
Dyson has just announced it is finally releasing the product “Australians have been waiting for” – a year after it was launched in the US.
Tech giant Dyson has announced its new “never been done before” product will be released in Australia.
The Dyson Airstrait, a wet-to-dry hair straightening tool, was launched exclusively in the US in mid-2023 to huge fanfare.
Retailing at the tidy sum of $749, users were blown away by the device’s ability to straighten even the curliest of hair without using hot plates, as well as completely cutting out the need for a hairdryer altogether.
Dyson were so confident in the gadget, that founder Sir James Dyson described the new product as “perfect” during the brand’s global unveiling in New York last May.
SHOPPING: Best deal on the brand new Dyson Airstrait
As American beauty fanatics got their hands on the first-of-its-kind hair tool, TikTok was flooded with jaw-dropping videos as people hailed the Airstrait as a “game-changer”.
Even some of Dyson’s fiercest critics admitting they had been won over by the device, labelling it “life saving”.
Six months later, it was released in the UK to a similar response, leaving Australians feeling left out – particularly given there was no date in sight for its arrival Down Under.
Posts on the Dyson ANZ Instagram page show hundreds of comments from frustrated consumers, all asking: “When are we getting the Airstrait?”
Dyson product Australians ‘have been waiting for’
Well Australia, the wait is finally over, as Dyson has confirmed the “highly-anticipated” product will hit stores on June 25.
“Is this what you’ve been waiting for?” a video shared on the brand’s Instagram page reads.
“Our latest and most anticipated beauty technology launches soon.”
Many were quick to express their excitement, with others playfully scolding Dyson for making them wait for so long.
“YESS, I’ve been waiting for it for a long time!!!” one replied.
“It’s taken long enough,” mused another.
As one declared: “Thank the lordy lord!! Finally!!”
‘No hot plates, no heat damage’
The British tech-giant said it created the Airstrait to cut styling time by 25 per cent, describing it as the “most complex” device in its growing hair care range.
“Having a strong understanding of how to manipulate and realise the potential of powerful airflow is fundamental to the performance of the Dyson Airstrait straightener,” James Dyson, Founder and Chief Engineer, said.
“This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener, with no hot plates, and no heat damage.
“Delivering the ease-of use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight style.”
Dyson Airstrait’s snazzy features
Engineered for multiple hair types, Dyson claims the Airstrait can achieve a natural straight style, with body and movement, whilst maintaining hair strength and health.
This is done by a precisely angled high-pressure blade of air that is forced downwards from two arms, into the hair, both simultaneously drying and straight styling.
While extreme heat applied to hair is known to cause damage, “the temperature of the air is very closely controlled so you’re not damaging the hair or wasting any heat”, Mr Dyson said during the unveiling in New York last year.
“Before we even started designing this product we spent a long time understanding the science of hair damage, how to keep hair shiny and glossy and how to keep it strong.”
The straightener has ‘Wet’ and ‘Dry’ styling modes, and a ‘Cool’ mode to set the style in place.
In ‘wet’ mode, users can choose among three heat settings of 80C, 110C, and 140C, while in ‘dry’ mode, the Airstrait can operate at 120C and 140C, with an ability to use a “boost”.
The latest product comes after Dyson committed to spending $885 million developing a string of new beauty products, all of which are backed by science and are aimed at “fixing problems” in the industry.
Its most recent launch was the firm’s “most intelligent hair dryer”, the Supersonic Nural, an upgraded version of its cult product that contains new sensor technology that protects scalp health.
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The $749 device works by reducing heat and airflow as the smart device comes near your head and was created by the UK-engineering firm to prevent damage which can lead to irritation, redness and dandruff.
“We were worried about the heat hair dryers are capable of generating and the damage it does, so it was really a way to stop people accidentally overheating their hair and overheating their scalp,” Mr Dyson told news.com.au at the global launch in Seoul.
“So we were looking for a way to still dry quickly, while overcoming this problem of damaging hair.”