Dyson $99 Supersonic Flyaway attachment sells out in 72 hours
A new Dyson hair care product, designed to smooth frizzy hair without using damaging heat, has completely sold out in just 72 hours.
A new Dyson hair care product has completely sold out in just 72 hours.
The $99 Flyaway attachment, designed to smooth frizzy hair without using damaging heat, officially hit the market on August 5.
The curved attachment is used with the brand’s hugely popular Supersonic hair dryer and works by mimicking the traditional ‘brush and blow dryer’ technique hairdressers use when performing blow dries.
However, it cuts out the need to master the tricky hairdresser skill of manipulating hair strands with heat and a curved brush, enabling those using it at home to get a salon finish at the touch of a button.
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“We’re thrilled that Dyson Supersonic™ hair dryer owners in Australia have really embraced the new Flyaway attachment – so much so that the new tool sold out on Dyson.com.au in just 72 hours,” a Dyson spokesperson told news.com.au.
“Within days of launching in Australia, there has been a huge increase in people visiting the Dyson website to discover more about how the tool tackles the problem of flyaway frustrations.
“This online demand reflects increasing appetite for ways to create healthier hair styles with technologies that are engineered for all hair types and consistently receive high owner satisfaction.”
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As with everything the cult-British brand does, there’s a lot of data and science behind the Flyaway attachment, which join a range of other attachments designed to style different types of hair, including the Wide Tooth Comb for afro and textured hair and a re-engineered Diffuser and Styling Concentrator for curly locks.
Dyson explained it used the “Coanda effect”, the phenomena in which a jet flow attaches itself to a nearby surface and remains attached even when the surface curves away from the initial jet direction, to create the tool.
“Our engineers are driven to rethink convention and our obsession with airflow led us to push the potential of Coanda after observing how stylists use a ‘brush and blow dryer’ technique to smooth flyaways,” Emma Sheldon, Dyson hair care category director, said.
“Traditionally, this skilled technique involves the stylist using a round brush to section and manage the hair, whilst directing airflow from the dryer to push the flyaways into the style and out of sight.
“We set out to find a way to innovate a way to mechanise this method for the everyday styler.
“The new Dyson Supersonic Flyaway attachment harnesses the phenomenon of Coanda to smooth flyaways out of sight, without exposing the hair to extreme heat damage.”
While the hi-tech hair tool is currently of stock in Australia, Dyson is planning to get more stock as our humid summer months approach.
Continue the conversation @RebekahScanlan | rebekah.scanlan@news.com.au