Botox is becoming more popular for men

A new trend is sweeping men in Australia and Hollywood and it is breaking down the stigma that it is only something women do.

Botox trend men are embracing. Picture: Backgrid

When you think about the type of person that gets Botox, there’s a high chance you imagine the customer is a middle-aged woman. Well, you’d be wrong; just ask Joe Jonas.

Cosmetic injections that aim to eliminate lines from your face have become so popular among men, they have been dubbed ‘Bro-tox’

Get it? Botox for the bros.

Joe Jonas has shared his cosmetic truth. Picture: BrosNYC / BACKGRID

Joe Jonas is in the band The Jonas Brothers. Picture: Instagram

Jonas, 33, was a teen heart-throb and in the early 2000s. He dated everyone from Taylor Swift to Demi Lovato and he was one third of the boy band The Jonas Brothers.

He was considered the epitome of hot, known for his looks and by 2022 he partnered with the cosmetic injectable brand Xeomin and explained he’d had some work done.

“We’re all getting older, and part of that is being comfortable,” he said. “I don’t think it’s necessarily something that we have to shy away from.

“We can be open and honest about it and be confident and not really shy away from speaking our truth.”

Jonas even said that he thinks that the stigma about men getting cosmetic work done is “fading” and insisted that men should “do whatever you want”.

More and more men are getting Botox. Picture: Amy Sussman/Getty Images

The cosmetic procedure isn’t just for Hollywood. It is growing in popularity among young men in Australia.

Founder of Cosmetique, the nation’s largest chain of injectable clinics, Dr Vivek Eranki

said that there’s been a “noticeable rise” in male patients seeking injectable treatments in 2023.

“The increase is recent, with some clinics witnessing a growth from almost zero per cent to up to 10 per cent in male patient participation in a relatively short period of time,” he said.

Joe Jonas is an ‘it’ boy. Picture: Dimitrios Kambouris/Getty Images for The Met Museum/Vogue

John Rzeznik has been famous for decades and went viral for his smooth face. Picture: Seven

Dr Eranki explained that it has become clear that men are predominantly seeking treatments with Botulinum Toxin Type A.

“The most common areas they target are the forehead and frown lines, reflecting a desire to smooth out facial wrinkles and achieve a more youthful appearance.”

So why are men suddenly opting to get work done?

Dr Eranki believes it is because men, just like women, want to fulfil their “aesthetic desires” and that has become more acceptable for them to pursue in recent years.

Dr Eranki believes there is still “stigma” around cosmetic treatments for men but he believes it is “changing”.

“Historically, cosmetic enhancements were associated predominantly with women, and men seeking such treatments might have been perceived as vain or less masculine,” he said.

“This stigma is gradually changing, and men are becoming more open to exploring their aesthetic desires.”

All you have to do is look at Joe Jonas’ face to realise that is true.