Black Friday Australia 2024: Best Fashion Deals from The Iconic
One of Aussies' most popular brands has slashed prices on dozens of their bestsellers including this chic blue set.
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Credit cards at the ready, the Black Friday sales are here.
THE ICONIC, Australia’s biggest online fashion retailer, always takes to local and international sales with gusto, and Black Friday 2024 is no different.
From up to 50 per cent off clothes and footwear, to 30 per cent off CROCS and up to 30 per cent off beauty, the retailer is your one-stop shop this Black Friday.
RELATED: Best Black Friday deals to shop
Our top picks?
Save 30 per cent on Witchery including this baby blue Wrap Shirt, now $104.30, and the matching Dart Mini Skirt, now $90.30.
Made from 100 per cent linen, shoppers are obsessed with this perfect summer outfit that you can wear on the weekend and to work too.
Two other very popular Aussie brands have been reduced with up to 25 per cent off Country Road and Seed favourites.
Top buys to check out include the Country Road Print Cinched Mini Dress and Seed Heritage Linen Button Through Mini Dress.
Crocs are all the rage at the moment and right now you can save up to 30 per cent on both adult and kids sizes. The controversial and arguably ugly shoe is particularly popular with Gen Z. With millions of views on TikTok, it’s a need, not a want, at this stage.
Get your activewear up to scratch with 40 per cent off the best-selling Lorna Jane Lotus Ankle Biter Leggings, now down to $59.99. Since launching, Lorna Jane has sold more than 1.4 million pairs and they currently sell one pair every minute. Time to try them out.
Take up to 50 per cent off sneakers too with incredible savings on two of our favourites – Nike Court Vision Low Next Nature and adidas Originals Gazelle.
While we’re talking about sneakers, the Nike Everyday Cushion No-Show 3-Pack are 40 per cent off, down to $18. A great option if you’re looking for something to top up your order so you don’t have to pay for delivery.
Moving on from the sock drawer to your undie drawer, you can score 30-50 per cent off lingerie too.
If Christmas is on your mind, you can get gifting sorted with 30 per cent off the TikTok viral Stanley Quencher H2.0 1.2L, now $56, and for any brothers, partners, dads, cousins or male friends, you can’t go wrong with a Polo Ralph Lauren Classic Fit Crew Neck T-Shirt ($62.30, down from $89).
And don’t forget to stock up on sunscreen coming into summer with 20 per cent off Ultra Violette Supreme Screen Hydrating Facial SKINSCREEN™ SPF 50+.
Happy shopping!
As always please remember that prices and deals are current at the time of publishing but items can move quickly during sales, so be quick if you don’t want to miss out.
In this article
- Best overall deals and discounted products
- Best women’s fashion deals
- Best men’s fashion deals
- Best designer deals
- Best shoe deals
- Best bags and accessories deals
- Best sport deals
- Best beauty deals
- Best kids deals
- Best home deals
BEST OVERALL BLACK FRIDAY DEALS
- Shop THE ICONIC’s Black Friday Sale
- 30-50 per cent off dresses
- 40-50 per cent off footwear
- Black Friday Top 100 Womens picks
- Black Friday Top 100 Mens picks
- Up to 40 per cent Crocs
- 30-40 per cent off sports
- 40-50 per cent off sneakers
- 40-50 per cent ICONIC exclusives
- Up to 60 per cent off Black Friday – Home
- 20-30 per cent off beauty flash
- 25 per cent off Seed Heritage
- 25 per cent off Country Road
- Up to 50 per cent off Tommy Hilfiger
- Up to 50 per cent off Calvin Klein
- 30 per cent off Joseph Joseph
- 30 per cent off select CAMILLA AND MARC
- 30 per cent off Stanley
- Bundle and Save sale: Buy 3 for 30 per cent | 4 for 40 per cent | 5 for 50 per cent off
- Shop the women’s sale
- Shop the designer sale
- Shop the men’s sale
- Save in kids’ sale
- Shop the home sale
- Save in the beauty sale
BEST FASHION DEALS
Women
- Extra 20 per cent off Cotton On Body Active Bonded Lightweight Packable Running Vest, $33.59 (down from $69.99)
- Extra 30 per cent off Abrand 94 Slim Peta Jeans, $41.30 (down from $119.95)
- Extra 24 per cent off Country Road Organically Grown Linen Shirt, $44.96 (down from $139)
- 50 per cent off SNDYS Calissa Maxi Dress – ICONIC EXCLUSIVE, $69.50 (down from $139)
- 30 per cent off AERE Linen Puff Sleeve Midi Dress, $119 (down from $170)
- 40 per cent off Lioness Field Of Dreams Maxi Dress – ICONIC EXCLUSIVE, $65.40 (down from $109)
- 40 per cent off AERE Organic Cotton Scalloped Relaxed Mini Tee Dress, $84 (down from $140)
- 30 per cent off C&M CAMILLA AND MARC Asher Tee, $98 (from $140)
- 40 per cent off Alemais Jet Midi Dress, $357 (down from $595)
- 30 per cent off Minima Esenciales Karis Drop Waist Maxi Dress, $210 (down from $300)
- 30 per cent off Damson Madder Romeo Blouse, $101.50 (down from $145)
- 30 per cent off SNDYS Iris Mini Dress, $76.30 (down from $109)
- 30 per cent off Runaway the Label Dylan Mini Dress, $83.30 (down from $119)
- 40 per cent off Aere Linen Trapeze Mini Dress, $72 (down from $120)
- 40 per cent off The Fated Donna Tuck Dress, $89.96 (down from $149.95)
Men
- 58 per cent off Staple Superior Baxter Skinny Pants, $30 (down from $69.99)
- 30 per cent off Academy Brand Hampton Linen Shirt, $69.97 (down from $99.95)
- 35 per cent off Carhartt SS University T-shirt, $58.45 (down from $89.95)
- Extra 30 per cent off Staple Superior Jude Linen Blend Stripe Shirt, $24.50 (down from $59.99)
- 30 per cent off Levi’s 512 Slim Tapered Fit Jeans, $97.96 (down from $139.95)
- 30 per cent off Polo Ralph Lauren Classic Fit Crew Neck T-Shirt, $62.30 (down from $89)
- 30 per cent off Polo Ralph Lauren The Iconic Oxford Shirt, $146.29 (down from $209)
- Extra 40 per cent off Tommy Hilfiger Essential Cotton T-Shirt, $29.97 (down from $59.95)
- 30 per cent off R.M. Williams Rod Polo, $69.30 (down from $99)
- 30 per cent off Thrills Minimal Thrills Merch Fit Tee – ICONIC EXCLUSIVE, $34.99 (down from $49.99)
- 30 per cent off Armani Exchange Slim Logo T-Shirt, $66.50 (down from $95)
- 25 per cent off Academy Brand Rory Linen Shirt, $74.96 (down from $99.95)
- 25 per cent off Academy Brand Farrelly Shirt, $74.96 (down from $99.95)
- 30 per cent off Ben Sherman Chest Embroidery Tee, $35 (down from $50)
- 30 per cent off Nena & Pasadena Brace Standard Tee, $41.99 (down from $59.99)
- 30 per cent off Carhartt Michigan Coat, $258.96 (down from $369.95)
- 30 per cent off Silent Theory Cord Shorts, $41.96 (down from $59.95)
- 30 per cent off R.M. Williams 1 1/2” Covered Buckle Belt, $104.30 (down from $149)
BEST DESIGNER DEALS
- 45 per cent off CAMILLA AND MARC Malla Dress, $302 (down from $550)
- 30 per cent off CAMILLA AND MARC Camille Lace Bodysuit, $245 (down from $350)
- 30 per cent off CAMILLA AND MARC Vista Mini Dress, $350 (down from $500)
- 30 per cent off CAMILLA AND MARC Serene Shirt, $315 (down from $450)
- 40 per cent off Minima Esenciales Mari Merino Wool Knit Dress, $150 (down from $260)
- 50 per cent off Lover Lesia Lace Maxi Dress, $150 (down from $300)
- 45 per cent off CAMILLA AND MARC Glacier Dress, $469 (down from $850)
- 40 per cent off Shona Joy Lani Draped Cross Back Midi Dress, $216 (down from $360)
- 30 per cent off Minima Esenciales Fable Oversized Blazer, $224 (down from $320)
- 40 per cent off Alemais Ceto Mini Dress, $357 (down from $595)
- Extra 30 per cent off Alemais Franca Shirtdress, $438.20 (down from $895)
- 30 per cent off Polo Ralph Lauren Cable-Knit Cotton V-Neck Sweater Vest, $153.29 (down from $219)
- 30 per cent off C&M CAMILLA AND MARC Asher Tee, $98 (from $140)
- 40 per cent off Alemais Jet Midi Dress, $357 (down from $595)
- 30 per cent off Minima Esenciales Karis Drop Waist Maxi Dress, $210 (down from $300)
- 30 per cent off Damson Madder Romeo Blouse, $101.50 (down from $145)
- 30 per cent off Damson Madder Mimi Mini Dress, $126 (down from $180)
BEST SHOES DEALS
- Extra 30 per cent off Alias Mae Sari Flats, $62.96 (down from $249.95)
- 40 per cent off adidas Originals Forum Bold Shoes, $96 (down from $160)
- 15 per cent off Blundstone 1306, $212.45 (down from $249.95)
- 30 per cent off Nike Gamma Force – Women’s, $100 (down from $140)
- 30 per cent off Nike Blazer Mid ‘77 Next Nature – Women’s, $88.20 (down from $140)
- 40 per cent off New Balance 327 – Women’s, $96 (down from $160)
- 30 per cent off AERE Leather Mary Jane Ballet Flats, $98 (down from $140)
- 30 per cent off Crocs Classic Clogs – Unisex, $55.99 (down from $79.99)
- 30 per cent off Nike TC 7900 – Women’s, $126 (down from $180)
- 40 per cent off Nike Court Vision Low Next Nature – Women’s, $66 (down from $110)
- 40 per cent off Superga 2750 Cotu Classic – Unisex, $66 (down from $110)
- 30 per cent off Alias Mae Paris slides, $139.96 (down from $199.95)
- Extra 30 per cent off New Balance 530, from $89.60 (down from $160)
- 30 per cent off Nike Free Metcon 6 – Women’s, $126 (down from $180)
BEST BAGS AND ACCESSORIES DEALS
- Extra 20 per cent off Nike 3-Pack Everyday Plus Cushioned Training Ankle Socks, $19.15 (down from $35)
- 30 per cent off Ray-Ban Round Metal RB3447, $163.80 (down from $234)
- 30 per cent off Prene The Muse Bag, $90.96 (down from $129.95)
- 40 per cent off Reliquia Jewellery Hernan Chunky Chain Necklace with Pearl Pendant, $119.40 (down from $199)
- 30 per cent off Le Specs Outta Love, $49 (down from $70)
- 30 per cent off Polo Ralph Lauren Cotton Chino Cap, $69.30 (down from $99)
- 30 per cent off C&M CAMILLA AND MARC Como Tote, $154 (down from $222)
- 30 per cent off Luv Lou Sydney, $105 (down from $150)
BEST SPORTS DEALS
- Extra 30 per cent off P.E. Nation Sherpa Hoodie, $92.61 (down from $189)
- Extra 20 per cent off Nike Pro 365 Crop Tights, $28.60 (down from $55)
- 30 per cent off Cotton On Body Active Graphic T-shirt, $20.99 (down from $29.99)
- 15 per cent off Lorna Jane Amy Maximum Support Sports Bra, $70 (down from $85)
- 30 per cent off Lorna Jane Amy Phone Pocket Ankle Biter Tech Leggings, $85 (down from $120)
- 30 per cent off Nike One Classic Dri-FIT Tank, $35 (down from $50)
- 30 per cent off Nike One Dri-FIT Mid-Rise 3” Brief-Lined Shorts, $35 (down from $50)
- 30 per cent off Nike One Dri-FIT Classic Short Sleeve Top, $38.50 (down from $55)
- 30 per cent off Cotton On Body Active Core Bike Shorts, $20.99 (down from $29.99)
- 30 per cent off Lorna Jane Lotus No Chafe Full Length Leggings, $73.50 (down from $105)
- 30 per cent off Nike One Dri-FIT Classic Short Sleeve Top, $38.50 (down from $55)
- 30 per cent off Nike One Dri-FIT Mid-Rise 3” Brief-Lined Shorts, $35 (down from $50)
BEST BEAUTY DEALS
- 40 per cent off Calvin Klein Warmth Washbag, $59.96 (down from $99.95)
- 45 per cent off Shark SpeedStyle RapidGloss Finisher & High-Velocity Dryer, $164.99 (down from $299.99)
- 45 per cent off Shark SmoothSyle, $82.49 (down from $149.99)
- 40 per cent off Shark FlexStyle Air Styling & Drying System, $299.99 (down from $499.99)
- 30 per cent off Mermade Pro Waver 32mm, $76.30 (down from $109)
- 30 per cent off Mermade Hair Dryer, $76.30 (down from $109)
- 25 per cent off Benefit Cosmetics Benetint, $31.50 (down from $42)
- 25 per cent off Ultra Violette Queen Screen SPF50+ 50ml Luminising Skinscreen, $39 (down from $52)
- 25 per cent off Medik8 Advanced Night Restore, $103.49 (down from $138)
- 40 per cent off FOREO LUNA 3 Plus Facial Cleansing Smart Device – Normal Skin, $299.40 (down from $499)
- 30 per cent off Ole Henriksen Banana Bright+ Eye Crème, $44.80 (down from $64)
BEST KIDS DEALS
- Shop the kids’ sale
- 30 per cent off Adidas Sportswear Essentials 3-Stripes Woven Tracksuit – Kids, $77 (down from $110)
- Extra 25 per cent off Purebaby Submarine Set – Babies-Kids, $33.71 (down from $59.95)
- Extra 25 per cent off Living Textiles My First Learning Blocks – Multi, $23.62 (down from $44.99)
- Buy two save 20 per cent, buy three save 30 per cent off toys
- 25 per cent off Crocs Classic Clog Infant, $41.21 (down from $54.95)
- 20 per cent off Nike Pro Shorts 4 Inches – Teens, $28 (down from $35)
- 30 per cent off Polo Ralph Lauren The Iconic Mesh Polo Shirt – Kids, $76.30 (down from $109)
- 25 per cent off Santa Cruz Classic Dot Cruzier Shorts – Teens, $37.49 (down from $49.99)
BEST HOME DEALS
- 30 per cent off Joseph Joseph
- 40 per cent off Joseph Joseph Tota 90L Laundry Separation Basket (Grey), $113.97 (down from $189.95)
- 50 per cent off Sheridan Living Textures Towel Collection, $39.99 (down from $79.99)
- 50 per cent off Sheridan Lux Egypt Cotton Towel Collection, $49.99 (down from $99.99)
- 30 per cent off Sheet Society Leo Washed Cotton Stripe Fitted Sheet Set, from $87.50 (down from $125)
- 30 per cent off Ettitude Signature Sateen Sheet Set, from $153.29 (down from $219)
- 30 per cent off Singing Machine Mini Sparkle Bluetooth Karaoke Speaker, $104.95 (down from $149.95)
- 30 per cent off Gadhouse Brad MKII Record Player – Limited Edition Pink, $118.96 (down from $169.95)
- 30 per cent off Crosley Voyager Bluetooth Portable Turntable + Entertainment Stand Bundle – Dune, $209.96 (down from $299.95)
HOW WE CHOSE THE PRODUCTS INCLUDED IN THIS LIST
Our team of experienced writers spend hours researching products to include in articles. We find out what factors make a good product by talking to experts, reviewing test results and analysing thousands of customer reviews.
WHAT TO EXPECT FROM THE ICONIC’S BLACK FRIDAY SALES?
If last year is anything to go buy, you can expect to see THE ICONIC slash the prices of thousands of products considerably come Black Friday. In 2023, the fashion giant offered up to 50 per cent off savings.
Your best bet? Start a wishlist now so when November 29 rolls around you’re ready to reap the savings.
While it’s too early to know what THE ICONIC has in store for us on Black Friday, we’ll update you with the latest offerings here.
WHEN IS BLACK FRIDAY?
This year, Black Friday is being held on November 29, which follows Thanksgiving in the US, (which usually takes place on the fourth Thursday of November).
While it’s a shopping event that originated overseas, it’s firmly caught on in Australia, with Black Friday now competing with Boxing Day as one of our most beloved sales.
WHEN DO BLACK FRIDAY SALES FINISH?
Each retailer is different so we can’t exactly pinpoint when exactly the sales will finish but you can presume that most will be nearly over or already done by the end of Cyber Monday, 2 December.
It’s also good to keep in mind that many retailers hold special one day only deals on Black Friday so if you’ve got your eye on something it’s best to buy quickly.
WHAT IS THE ICONIC’S RETURNS POLICY?
THE ICONIC offers free returns for change of mind (30 days from the date of purchase), making it one of the easiest online retailers to shop with by far.
Of course, there are terms and conditions involved so head to THE ICONIC for more information.
DOES THE ICONIC OFFER FREE SHIPPING?
THE ICONIC offers free metro standard delivery for orders over $75 or $8.95 for orders under that amount. For regional/country areas there are express shipping options available, however, again this will vary from state-to-state.
The retailer also offers same-day and same-evening shipping options for metro areas.
Refer to THE ICONIC to decipher your options.
WHAT IS CYBER MONDAY?
Held on the Monday following Thanksgiving, Cyber Monday is Black Friday’s sales counterpart. This year, Cyber Monday falls on December 2.
The shopping event initially began in 2005 as the “online” version of Black Friday, back when we all weren’t quite as well versed in online shopping and has stuck ever since.
According to AdWeek, consumers spent $10.7 billion on Cyber Monday in 2021.
ALL OUR BLACK FRIDAY AND CYBER MONDAY 2024 COVERAGE
- Best Black Friday Deals
- What is Cyber Monday?
- Best Apple Early Deals
- Best Myer Early Deals
- Best Sex Toy Early Deals
- Best Amazon Early Deals
- Best Dyson Early Deals
- Best Travel Early Deals
- Best Samsung Early Deals
- Best TV Early Deals
- Best Phone Early Deals
- Best The Good Guys Early Deals
- Best Mattress Early Deals
- Best Headphones, Earbuds & AirPods Early Deals
- Best Computer, Laptop Early Deals
Looking for more Black Friday info? Head here for our explainer.
Don’t forget to check out the news.com.au Coupons page where you’ll find a host of discounts on THE ICONIC, Myer and more.
Finally, sign up to our free news.com.au checkout newsletter to stay up to date on all the latest shopping news and sales.
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