Black Friday Australia 2024: Best Early Deals from The Iconic

Black Friday may still be a while away but we’ve rounded up everything you need to know so you can be ready come November 29.

Everything to know about THE ICONIC's Black Friday sale. Picture: TikTok/@realkiaraking, @stephrisicato.

Credit cards at the ready, the Black Friday sales are almost here.

With Friday, November 29 promising to deliver us loads of savings across technology, fashion, beauty, homewares and more, it’s worth being across what your favourite retailers are offering.

THE ICONIC, Australia’s biggest online fashion retailer, always takes to local and international sales with gusto, and Black Friday 2024 will be no different.

With over tens of thousands of products available from hundreds of brands, it’s safe to say there’ll be a bargain available for everyone.

WHAT TO EXPECT FROM THE ICONIC’S BLACK FRIDAY SALES?

If last year is anything to go buy, you can expect to see THE ICONIC slash the prices of thousands of products considerably come Black Friday. In 2023, the fashion giant offered up to 50 per cent off savings.

Your best bet? Start a wishlist now so when November 29 rolls around you’re ready to reap the savings.

While it’s too early to know what THE ICONIC has in store for us on Black Friday, we’ll update you with the latest offerings here.

What to expect at THE ICONIC this Black Friday

BEST THE ICONIC DEALS TO SHOW NOW

While early Black Friday deals are yet to drop, there are some pretty incredible bargains you can shop right now.

• Spend $60 save 20 per cent, spend $80 save 25 per cent
• 40 per cent off MNG
• Buyers’ Picks Curated List
• Men’s Designer Sale
• Shop the women’s sale
• Shop the designer sale
• Shop the men’s sale
• Save in kids’ sale
• Shop the home sale
• Save in the beauty sale

As always please remember that prices and deals are current at the time of publishing but items can move quickly during sales, so be quick if you don’t want to miss out.

THE ICONIC BLACK FRIDAY 2024 DEALS WE’RE PREDICTING TO SEE

Let’s take a look at just some of the top sales from last year’s Black Friday event to give you a better idea of what to expect this time round.

THE ICONIC BLACK FRIDAY 2023 DEALS

In this article

• Best overall deals and discounted products
• Best women’s fashion deals
• Best men’s fashion deals
• Best designer deals
• Best shoe deals
• Best bags and accessories deals
• Best sport deals
• Best beauty deals
• Best kids deals
• Best home deals

BEST OVERALL DEALS

• 50 per cent off Black Friday sale
• 30-40 per cent off Black Friday sale
• 20 per cent off Black Friday sale
• 30-40 per cent off THE ICONIC exclusives
• Up to 40 per cent off gifting
• Up to 30 per cent off gifting
• 20 per cent off Country Road
• 20 per cent off COS
• 30 per cent off Aere Oversized Linen Blazer, $105 (down from $150)
• 30 per cent off Havainas Slim Basic Thongs – Women’s, $27.99 (down from $39.99)
• 25 per cent off Academy Brand
• 20 per cent off Estee Lauder Advanced Night Repair Synchronized Multi-Recovery Complex, from $104 (down from $130)

BEST FASHION DEALS

You can expect the Levi's Ribcage Straight Ankle Jeans to go on sale this Black Friday. Picture: TikTok/@sophiappauline. @nataliebarbu.

Women

• 40 per cent off Atmos&Here Organic Cotton Crew Neck Tee, $17.99 (down from $29.99)
• Extra 40 per cent off Dazie Sunset Boulevard Tie Front Maxi Dress, $6 (down from $79.99)
• 30 per cent off Aere High Waist Linen Pants, $84 (down from $120)
• 40 per cent off Dazie Main Focus Mini Dress, $41.99 (down from $69.99)
• 40 per cent off Dazie Sweet Nothings Lace Mini Dress, $41.99 (down from $69.99)
• 30 per cent off Aere Linen Tailored Midi Skirt, $84 (down from $120)
• 30 per cent off Aere Drawstring Waist Relaxed Linen Pants, $84 (down from $120)
• 40 per cent Aere Linen Strapless Dress, $96 (down from $160)
• 30 per cent off Aere Oversized Linen Blazer, $105 (down from $150)
• 50 per cent off Atmos&Here Goldie Linen Blend Midi Dress, $50 (down from $99.99)
• 82 per cent off Dazie Nostalgia Sweetheart Knit Mini Dress, $10 (down from $79.99)
• $100 off Assembly Label Gloria Knit Dress, $150 (down from $250)
• Extra 30 per cent off Assembly Label Frances Car Coat, $78.40 (down from $280)
• 70 per cent off Cotton On Cropped Puffer Jacket, $20 (down from $69.99)

Men

• 25 per cent off Academy Brand
• 30 per cent off Calvin Klein Cotton Stretch Low Rise Trunks 5-Pack, $104.97 (down from $149.95)
• 30 per cent off Polo Ralph Lauren Classic Trunks – 5-Pack, $90.30 (down from $129)
• 40 per cent off Polo Ralph Lauren ICONIC EXCLUSIVE – 3-Pack SS Crew Undershirt, $103.20 (down from $129)
• 25 per cent off Academy Brand Volley Short, $44.97 (down from $59.95)
• 25 per cent off Academy Brand Hampton L/S Linen Shirt, $74.96 (down from $99.95)
• 40 per cent off Tommy Hilfiger 1985 Bleecker Pima Cotton Chinos, $89.40 (down from $149)
• 40 per cent off Nike Sportswear Tech Fleece Full-Zip Hoodie – Men’s, $84 (down from $140)
• 50 per cent off Polo Ralph Lauren The RL Fleece Hoodie, $114.50 (down from $229)
• Extra 30 per cent off Polo Ralph Lauren Logo Embroidered Padded Jacket – ICONIC EXCLUSIVE, $192.78 (down from $459)
• 40 per cent off Polo Ralph Lauren Plaque Belt, $95.40 (down from $159)
• 30 per cent off Polo Ralph Lauren Cotton Chino Cap, $62.30 (down from $89)
• 30 per cent off Nike 6-Pack Everyday Cushioned Socks, $28 (down from $40)

BEST DESIGNER DEALS

• 30 per cent off Camilla and Marc Armand Pants, $315 (down from $450)
• 30 per cent off Aere High Waist Linen Pants, $84 (down from $120)
• 30 per cent off Aere Linen Tailored Midi Skirt, $84 (down from $120)
• 30 per cent off Aere Drawstring Waist Relaxed Linen Pants, $84 (down from $120)
• 40 per cent Aere Linen Strapless Dress, $96 (down from $160)
• 30 per cent off Aere Oversized Linen Blazer, $105 (down from $150)
• 30 per cent off Alemais Cassandra Cut Out Midi Dress, $228.90 (down from $545)
• Extra 30 per cent off C&M Camilla and Marc Acer Trench Coat, $462 (down from $1100)
• Extra 30 per cent off Aere Tie Detail Linen Midi Dress, $42 (down from $170)
• 65 per cent off Lover Waverley Shirred Maxi Dress, $90 (down from $260)
• 25 per cent off Loeffler Randall Rochelle Mini Bow Clutch, $199 (down from $275)
• 30 per cent off Prada 0PR 26ZS sunglasses, $436.80 (down from $624)
• 30 per cent off Kate Spade Evelyn Shearling Small Shoulder Crossbody Bag, $419.30 (down from $599)

BEST SHOES DEALS

Last year, the cult Alias Mae Paris sandals were 30 per cent off. Picture: Instagram/@aliasmae, @nadiabartel.

• 20 per cent off Nike React Pegasus Trail 4 – Men’s, $152 (down from $190)
• 30 per cent off Nike Air Zoom Pegasus 40 – Women’s, $133 (down from $190)
• 30 per cent off Nike Court Vision Alta – Women’s, $77 (down from $110)
• 30 per cent off adidas Originals Stan Smith Vegan – Unisex, $119 (down from $170)
• Extra 30 per cent off Dazie Knee High Cowgirl Boots, $28 (down from $119.99)
• 50 per cent off Dr Martens Unisex Jadon 8-Eye Boots, $189 (down from $379)
• Extra 30 per cent off Dazie Ankle Boots Hugo Ankle Boots, $21 (down from $89.99)
• 66 per cent off Dazie Night Out Knee High Boots, $40 (down from $119.99)
• $100 off Dr Martens Womens Clarissa II Sandals, $150 (down from $250)
• 30 per cent off Superga 2790 Platform Sneakers, $84 (down from $120)
• 30 per cent off Converse Chuck Taylor All Star Hi, $91 (down from $130)
• 30 per cent off UGG Classic Ultra Mini Platform – Women’s, $160.99 (down from $229.99)
• 30 per cent off Reebok Club C 85 – Women’s, $98 (down from $140)
• 30 per cent off Aere Crossover Leather Footbed Sandals, $105 (down from $150)
• 30 per cent off Atmos&Here Pamela Leather Heels, $83.99 (down from $119.99)
• 30 per cent off Alias Mae Paris slides, $139.97 (down from $199.97)
• 40 per cent off Dazie Jerri Sandals, $41.99 (down from $69.99)

BEST BAGS AND ACCESSORIES DEALS

• 30 per cent off Reliquia Jewellery Spiral Gold Hoop Earrings, $83.30 (down from $119)
• 30 per cent off Prene The Bec Bag Rebecca Judd x Prene – Medium Tote, $118.97 (down from $169.95)
• 30 per cent off Prene The Muse Bag, $90.97 (down from $129.95)
• 40 per cent off Marc Jacobs The J Marc Patent Shoulder Bag, $576 (down from $960)
• 50 per cent off Proenza Schouler PS1 Mini Cross-Body Bag, $897 (down from $1795)
• 25 per cent off Loeffler Randall Rochelle Mini Bow Clutch, $199 (down from $275)
• 30 per cent off Ray-Ban Clubmaster Polarised RB3016, $194.60 (down from $278)
• 30 per cent off Double Oak Mills Lyle Leather Weekender, $202.99 (down from $289.99)
• 30 per cent off Reliquia Jewellery Baby Coralia Gold Hoop Earrings, $90.30 (down from $129)
• 30 per cent off Polo Ralph Lauren Smooth Leather Billfold Wallet, $111.30 (down from $159)
• 30 per cent off Prada 0PR 26ZS sunglasses, $436.80 (down from $624)
• 30 per cent off Kate Spade Evelyn Shearling Small Shoulder Crossbody Bag, $419.30 (down from $599)

BEST SPORTS DEALS

Lorna Jane Lotus Flared Full Length Leggings. Picture: THE ICONIC.

Lorna Jane Lotus Ankle Biter Tights. Picture: THE ICONIC.

• 40 per cent off Lorna Jane Lotus Flared Full Length Leggings, $78 (down from $130)
• 50 per cent off Lorna Jane Lotus Ankle No Logo Biter Tights, $50 (down from $100)
• 40 per cent off Nike Sportswear Tech Fleece Jogger Pants, $72 (down from $120)
• 50 per cent off Nike E-Series 1.0 – Men’s, $75 (down from $150)
• 50 per cent off Nike Dri-fit Reluxe Crew Neck 2-Pack – ICONIC EXCLUSIVE, $45 (down from $90)
• 40 per cent off New Balance Classics 2002R – Unisex, $150 (down from $250)
• 30 per cent off adidas Originals NMD_R1 Primeblue – Unisex, $161 (down from $230)
• 30 per cent off Nike Dri-FIT Zenvy High-Rise 7/8 Tights, $77 (down from $110)
• 30 per cent off Nike Fast Mid-Rise 7/8 Running Leggings, $63 (down from $90)
• 30 per cent off Nike ICONIC Exclusive – ReLuxe Crew Neck 2-Pack, $63 (down from $90)
• Extra 30 per cent off New Balance Fresh Foam SPT V4 – Men’s, $72.80 (down from $130)
• 30 per cent off Nike Everyday Cushion No-Show 3-Pack, $17.50 (down from $25)
• 40 per cent off adidas Originals Solid Crew Socks, $15 (down from $25)
• 30 per cent off Converse Invisible Sock 3 Pack, $14 (down from $20)

BEST BEAUTY DEALS

This best selling hair tool is definitely one to snag when on sale. Picture: TikTok/ @moniquepalombo, @avafrancis.

• 20 per cent off Ultra Violette
• Extra 25 per cent off THE ICONIC Beauty’s Most Wanted, $175 (down from $249)
• $400 off Dyson Airwrap™ Multi-Styler Complete Long, $549 (down from $949)
• 25 per cent off Dyson Supersonic™ Hair Dryer, $499 (down from $649)
• $150 off Dyson Corrale, $549 (down from $699)
• 40 per cent off Go Bare IPL Hair Removal Handset, $161.40 (down from $269)
• 20 per cent off Tangle Teezer Wet Detangler, $22.44 (down from $28.05)
• 30 per cent Coco&Eve Like A Virgin Super Nourishing Coconut Fig Hair Masque, from $18.83 (down from $26.90)
• 30 per cent off Mermade Hair Mermade Pro Waver 32mm, $76.40 (down from $109)
• 20 per cent off Ultra Violette Fave Fluid™ SPF50+ Ultralight SKINSCREEN™, $41.60 (down from $52)
• 30 per cent off Coco&Eve Bond Repair and Restore Kit, $95.20 (down from $136)
• Extra 30 per cent off The Essential Edit, $84.50 (down from $130) (valued at $250)
• 25 per cent off Benefit Cosmetics Gimme, Gimme Brows, $51 (down from $68)
• 20 per cent off L’Occitane Almond Duo – ICONIC EXCLUSIVE, $52 (down from $65)
• 30 per cent off Ole Henriksen Banana Bright+ Eye Crème, $44.10 (down from $63)
• Extra 20 per cent off Benefit Cosmetics Bene Tint, $28.50 (down from $38)
• 20 per cent off Ultra Violette Maxi Supreme, $57.60 (down from $72)
• Extra 20 per cent off Estee Lauder Advanced Night Repair Synchronized Multi-Recovery Complex, from $97.50 (down from $130)
• Extra 20 per cent off Olaplex No. 3 Hair Perfector, $40.50 (down from $54)
• Extra 20 per cent off Clinique Almost Lipstick, $34.50 (down from $46)

BEST KIDS DEALS

• Country Road: Two for $30 leggings
• Country Road: Two for $40 leggings
• Up to 40 per cent off kids clothing
• Up to 40 per cent off toys
• 30 per cent off Purebaby Smocked Dress – Babies-Kids, $45.47 (down from $64.95)
• 30 per cent off ergoPouch Cocoon Swaddle Bag 0.2 TOG – Babies, $27.96 (down from $39.95)
• 40 per cent off adidas Originals Adicolor Shorts & Tee Set – Babies-Kids, $39 (down from $65)
• 20 per cent off Sunnylife Kids Dive Set Small Ocean Treasure Rose, $55.99 (down from $69.99)
• 30 per cent off Magnetika Discovery Set, $48.99 (down from $69.99)
• 20 per cent off Sunnylife Inflatable Backyard Pool Shark Tribe Khaki, $71.99 (down from $89.99)
• 40 per cent off Rock Your Kid Luna Circus Dress – Kids, $44.95 (down from $74.95)
• 50 per cent off Polo Ralph Lauren Interlock Gift Box Set – 3 Piece, $91.25 (down from $169)
• 40 per cent off Purebaby Comfort Suit – Babies, $41.95 (down from $69.95)
• 40 per cent off Nike Dri-Fit One Woven High-Rise Shorts – Kids-Teens, $24 (down from $40)
• 35 per cent off Marks & Spencer Shirred Dress, $34.80 (down from $58)

BEST HOME DEALS

• 50 per cent off Sheridan Supersoft Luxury Towel Collection, $54.99 (down from $109.99)
• 40 per cent off Sheridan Lanham Silk Tailored Pillowcase, $77.99 (down from $129.99)
• 50 per cent off Sheridan Supersoft Luxury Robe – Unisex, $79.99 (down from $159.99)
• 40 per cent off In Bed Linen Duvet Cover, from $177 (down from $295)
• Extra 40 per cent off Linen House Nimes French Linen Quilt Cover Set, from $96.60 (down from $229.99)
• Extra 30 per cent off Papinelle Audrey Boxed Silk Pillow Slip, $44 (down from $89.95)
• Extra 20 per cent off Slowtide Koko Towel Bundle, $72.80 (down from $170)

WHEN IS BLACK FRIDAY?

This year, Black Friday is being held on November 29, which follows Thanksgiving in the US, (which usually takes place on the fourth Thursday of November).

While it’s a shopping event that originated overseas, it’s firmly caught on in Australia, with Black Friday now competing with Boxing Day as one of our most beloved sales.

WHEN DO BLACK FRIDAY SALES FINISH?

Each retailer is different so we can’t exactly pinpoint when exactly the sales will finish but you can presume that most will be nearly over or already done by the end of Cyber Monday, 2 December.

It’s also good to keep in mind that many retailers hold special one day only deals on Black Friday so if you’ve got your eye on something it’s best to buy quickly.

WHAT IS THE ICONIC’S RETURNS POLICY?

THE ICONIC offers free returns for change of mind (30 days from the date of purchase), making it one of the easiest online retailers to shop with by far.

Of course, there are terms and conditions involved so head to THE ICONIC for more information.

DOES THE ICONIC OFFER FREE SHIPPING?

THE ICONIC offers free metro standard delivery for orders over $75 or $8.95 for orders under that amount. For regional/country areas there are express shipping options available, however, again this will vary from state-to-state.

The retailer also offers same-day and same-evening shipping options for metro areas.

Refer to THE ICONIC to decipher your options.

WHAT IS CYBER MONDAY?

Held on the Monday following Thanksgiving, Cyber Monday is Black Friday’s sales counterpart. This year, Cyber Monday falls on December 2.

The shopping event initially began in 2005 as the “online” version of Black Friday, back when we all weren’t quite as well versed in online shopping and has stuck ever since.

According to AdWeek, consumers spent $10.7 billion on Cyber Monday in 2021.

ALL OUR BLACK FRIDAY AND CYBER MONDAY 2024 COVERAGE

• What is Black Friday?
• What is Cyber Monday?

Looking for more Black Friday info? Head here for our explainer.

Don’t forget to check out the news.com.au Coupons page where you’ll find a host of discounts on THE ICONIC, Myer and more.

Finally, sign up to our free news.com.au checkout newsletter to stay up to date on all the latest shopping news and sales.