The best TikTok beauty products going viral thanks to video app
It’s not just an app filled with funny dances and odd ball videos, the social media app is also responsible for the viral acclaim of many beauty products.
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TikTok. It’s the app teens love, leaving every other age demographic baffled by its purpose.
There are oddball challenges, short dances and the odd viral video that makes its way onto the nightly news. But apart from being a bottomless pit of entertainment, it’s also an unexpected source for beauty inspiration.
With countless tutorials, reviews and recommendations, the social media app has been responsible for the meteoric fame for a select handful of products. From the serum that moved more than 100,000 units, to the nostalgic moisturiser that’s making a comeback, here are six much-hyped beauty products that you should consider adding to your routine.
1. THE OIL-ABSORBING ROLLER
The latest viral TikTok product to hit the Australian market, Revlon’s Volcanic Stone Facial Roller received mass-acclaim after it was used in a video by LooksByLexington. The handbag-friendly device uses a small orb of volcanic ash to absorb oil and mattify greasy skin, getting rid of the need for blotting papers or setting powder.
In the video, Lexington shared the visible before and after effects, giving the product a thumbs up.
“It gets rid of all the shine and it like doesn’t mess with your makeup at all,” she said
“What the heck? This thing is crazy. Obsessed.”
Buy it here:Revlon, Volcanic Stone Facial Roller, $8.99 (from $14.95)
2. THE BLOOD FACIAL
After a singular video by TikToker, @kaelynwhitee managed to move more than 100,000 units of this maroon-tinged serum, you’d be lucky to find a bottle of this acid-packed treatment in-stock. The formula uses alpha hydroxy acids (AHAs) and beta hydroxy acids (BHAs) to clear congested and dull skin and helps brighten the complexion and fight acne.
Although it retails in Australia for $14.50, thanks to TikTok’s influence the product is sold out everywhere. However, the brand’s Lactic Acid 5% + HA 2%, $12.40 uses the much more gentle Lactic Acid to exfoliate skin, making it a great option for those prone to sensitivity.
3. THE PICTURE PERFECT FOUNDATION
If you want a foundation that looks fantastic on camera, L'Oreal Paris’ Infallible 24 Hour Liquid Foundation has been vetted by many. The full-coverage foundation is frequently reviewed on TikTok, with users praising its high-coverage but lightweight formula.
Buy it here: L'Oreal Paris, Infallible 24 Hour Liquid Foundation, $22.39 (from $31.95)
4. THE HIGH-END PRIMER DUPE
If there’s one thing the internet loves, it’s a dupe and this $16 primer from Elf has been compared to the cult-favourite Tatcha, The Silk Canvas Protective Primer. Luckily, this savvy option won’t set you back $83. The putty-textured primer is used before makeup and smoothed over skin to create a flawless and smooth base. A little goes a long way and it'll help extend the wear of your makeup too.
Buy it here: Elf, Poreless Putty Primer, $16
5. GOOD SKIN IN A TUBE
There’s nothing better than instant gratification when it comes to your skincare routine and TikTokers are loving the immediate, and slightly stomach-turning effects of Peter Thomas Roth’s Firmx Peeling Gel, $75.
The enzyme-based treatment creates balls of dead skin and dirt as you massage the product into your skin and it’s oddly captivating to watch.
Buy it here: Peter Thomas Roth, Firmx Peeling Gel, $75. Although it’s currently only available for waitlist, the brand’s Pumpkin Enzyme Mask, $69 is also a favourite among people who love a thorough exfoliation. The combination of alpha hydroxy acid, pumpkin enzymes and physical exfoliants work to improve skin tone and resurface skin.
6. A NOSTALGIC COMEBACK
While it's been touted as a treatment for scars and stretch marks for decades, Generation Z TikTokers are now using Bio Oil in the hopes it reduces acne scarring. Thousands of videos have been shared, with people using the product as a body and facial moisturiser.
Now what’s that saying about everything old becoming new again?
Buy it here: Bio Oil, $21.49 (from $24.95)
7. COLOUR CHANGING LIPSTICK
Another nostalgic throwback, teens the world over have warmly welcomed back the 00s trend of colour changing lipstick. The product on everyone’s lips is Essence’s Kiss the Black Sheep Lipstick, and although it appears black in the tube, it actually softens to a pinky shade depending on the user’s PH balance.
Unfortunately the lippie is yet to be released in Australia, however Dior’s Lip Glow, $52 is a fantastically nourishing product that operates on a similar principle. If you want a more budget-friendly option, Crayola's Colour Change Lip Crayon in Cerulean, $18 might look bright blue in the tube but it translates to a sheer, lilac-toned pink on the lips.
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