The Beauty Diary: The Ordinary sells 100,000 bottles of serum in weeks after a TikTok frenzy

A teenager has caused chaos with a blood-red product after a video of her using it went viral, earning the brand over $1 million in just days.

A teenager has inadvertently earned a beauty brand over $1 million after she shared a video using one of their products and it went viral.

TikTok user @kaelynwhitee caused a frenzy for The Ordinary’s AHA 30% + BHA 2% Peeling Solution, after sharing her incredible results when she used it to treat her acne.

The video showed Kaelyn applying the blood-red serum to her beautifully clear face alongside a video that showed several close-up snaps of spot-filled skin.

“Helps with acne scars and uneven skintone,” she captioned the video titled “How I got my clear skin” which plays to the song Like That by Doja Cat featuring Gucci Mane.

Since she shared the video, it has been viewed 3.5 million times and caused beauty lovers to rush out and buy it.

This Tik Tok video has caused a frenzy for the $11 serum. Picture: TikTok/kaelynwhitee

The blood-red product has been described as ‘scary’ and ‘terrifying’ online, but it hasn’t stopped more than 100,000 people snapping it up. Picture: TikTok/kaelynwhitee

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In just a few weeks, The Ordinary, one of the beauty brands owned by Deciem, sold 100,000 bottles of the $11 serum, a spokesperson told The Beauty Diary. That’s a whopping $1.1 million.

“Gen Z are really showcasing their buying power,” said a spokesperson for the cult brand, which sells its products through Priceline in Australia.

“Not only does it brighten the skin and assist with anti-ageing, but the weekly peel also helps to remove dead skin and smooth your complexion.

“The red colour may not be for the faint-hearted, but what we do know is that with 1000 near-perfect reviews on Sephora and 100,000 units flying off shelves in a matter of weeks, we’re ready for Gen Z to let us in on even more of their skincare secrets.”

Kaelyn, who has 75,000 followers on the social media platform which features short lip-synch videos, has sparked a trend online with her “vampire blood” beauty trick, with dozens of other teens creating videos using the product.

Other Tik Tok users are now jumping on the craze. Picture: TikTok/joehannisburg

There are lots of videos on the social media platform of people using the product. Picture: Tik Tok/honeydewgloss

Response to the red product has been huge, with many declaring it “slightly terrifying” and crediting it for “fixing my skin”.

However, if you want to get your hands on it, you’re going to struggle. Due to Australian TGA standards, this product can’t be bought here as it’s classed as a pharmaceutical-grade and only permitted for use by medical or dermatological clinics when administered by professionals.

However the brand recommends its Lactic Acid 10% + HA and the Salicylic Acid 2% Masque as an alternatives, both of which are skin-resurfacing products with milder active ingredients.

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