Esmi Hyaluronic Hydrating Serum Review 2025
Shoppers say they are “obsessed” with the serum which gives them “smooth and supple” skin — plus it’s on sale for a limited time.
These products are hand-picked by our team to help make shopping easier. We may receive payments from third parties for sharing this content and when you purchase through links in this article. Product prices and offer details are not assured, and should be confirmed independently with the retailer. Learn more
Hyaluronic acid may be one of the most popular skincare buzzwords out there, but not all products containing the ultra-hydrating ingredient are created equal.
Personally I find a lot of hyaluronic acid serums don’t live up to the hype when it comes to preventing dryness and can feel tacky, causing your other skincare products to pill.
But when I find a hyaluronic acid serum I actually like, you can be sure I’ll rave about it — enter Esmi’s Hyaluronic Hydrating Serum.
It’s the perfect product to add to your routine as winter hits to give you that well-hydrated, glass skin effect.
NOTE TO READER: Esmi is currently holding an up to 50 per cent off EOFY sale. Pick up the Esmi’s Hyaluronic Hydrating Serum for just $45.50 (down from $65).
The Hyaluronic Hydrating Serum was created by Esmi founder Evette McEwan, an advanced dermal esthetician who is passionate about creating products that are good for your skin barrier.
The Hyaluronic Hydrating Serum is Esmi’s best-selling product, with over 2200 verified five star reviews who rave about the “bloody amazing” serum.
“One of the best products that I started using on my face,” one happy shopper wrote. “It makes your face feel smooth, hydrated and clean and fresh all at the same time! I use morning and night. Leaves the most amazing feeling on your skin.”
Five star reviews also say it “does not leave a residue”, giving you “smooth and supple” skin that results in “so many comments”.
“This glides on your skin, hydrating and leaves a glow,” another shopper wrote. “Great for my mid-50s skin giving it the moisture it needs. It’s a far standout from other brands I have tried from the packaging, quality of product, texture and feeling on your skin.”
“Obsessed with the feel and looking forward to using throughout winter,” one five star review read.
Shoppers also rave about how well it works with Esmi’s other bestsellers, including their 24K Gold Nourishing Oil and The Uncomplicated Cleanser 100ml.
It’s so popular that Esmi even released a second hyaluronic acid serum, the Ageless Hyaluronic Serum, that’s specifically to target signs of ageing.
WHAT MAKES ESMI’s HYALURONIC HYDRATING SERUM SO SPECIAL?
The hero ingredient in Esmi’s Hyaluronic Hydrating Serum is of course hyaluronic acid.
For the uninitiated hyaluronic acid is an ingredient that attracts and retains moisture toward the skin.
It acts like a sponge and it’s able to hold 1000 times its own weight in water.
This has a swath of benefits including more hydrated skin that’s less dehydrated and more plump. Consistent use of hyaluronic acid can also lessen the appearance of fine lines and wrinkles.
As well as containing triple-action hyaluronic acid, the serum also has niacinamide to help with barrier repair and calming allantoin to promote skin longevity.
ESMI HYALURONIC HYDRATING SERUM: OUR VERDICT
As mentioned I’m very picky about my hyaluronic acid serums but this one has to be my favourite.
After consistent daily use I’ve noticed a real difference to my skin, with it feeling more plump, hydrated.
I also swear that the fine lines on my forehead and around my eyes get less visible when I’m using it consistently, making it an absolute winner in my books.
But what makes the Esmi Hyaluronic Hydrating Serum better than other hyaluronic acid serums is all in the application and texture.
It has a cool, jelly-like consistency that’s instantly soothing to skin and it absorbs quickly. However most importantly it doesn’t pill after application, gliding and staying on so smoothly after under multiple products and makeup.
It’s the perfect primer for foundation too, giving you an instant glow and gorgeous, plump skin.
ESMI AGELESS HYALURONIC SERUM: OUR VERDICT
In 2023 Esmi released another hyaluronic acid serum that specifically targets signs of ageing. Like the Hyaluronic Hydrating Serum it’s been a huge hit with shoppers.
The Esmi Ageless Hyaluronic Serum contains the same hyaluronic acid as well as hero ingredients acetyl hexapeptide 8 which helps to restore skin and prevent movement that causes wrinkles.
It also has watermelon extract which is chock full of antioxidants and helps plump and firm skin.
Reviews on Esmi have been nothing short of glowing, with shopping saying the Ageless Hyaluronic Serum is a “powerhouse anti-ageing serum” and makes their skin “feel softer and smooth”.
More Coverage
News.com.au checkout Shopping Writer Marina Tatas also road-tested the serum and said she liked using it “to keep my skin plump, bouncy and looking youthful”.
“I like to think of it as a preventive approach to skincare,” she added.
Sign up to our newsletter to get exciting sale news delivered straight to your inbox every week.
‘Holy grail’ skin buy 30k are ‘hooked’ on
A waitlist of 30,000 eager customers. Sellout success in just four days. Before and after pictures showing dramatic skin improvements.
Cult-fave serums for every skin type and budget
No matter your skin type or concern, these are the best serums to nail your routine – including a cult Aussie buy that left us “seriously impressed”.
‘Instant glow’: Best K-beauty vitamin C serums
We tried the cult K-beauty serum that promises to give you brightest glass skin of your life. But did it live up to the hype?
‘Miracle in a bottle’ that sells every 3 secs
Selling roughly 22 bottles a minute, the iconic Estée Lauder Advanced Night Repair Serum has a lot of hype. But is it worth it?