Best beauty products ‘TikTok made me buy’ this year
In a video viewed by over 17 million, Hailey Bieber uses a skincare device that “really works” to get her skin photo-ready.
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If you love your beauty, there’s no better place to find out about the latest hot product than TikTok.
Search the hashtag #skintok and you’ll unearth over 80 billion views (yes, really) featuring everything from the latest beauty buy people are going crazy for, unusual makeup techniques or a new way of using a long favoured product.
It’s made the beauty community a true democracy: No longer are tips on how to care for sensitive skin or draw a perfect eyeliner wing being gatekept by an elite few.
Don’t have time to scroll through the literally endless #skintok videos? We feel you — that’s why we’ve compiled a list of the top-rated beauty TikTok trends and beauty finds.
Read on to find out which #skintok trends we rate, plus the best way to shop them so you too can get the look.
TIKTOK-VIRAL BEAUTY PICKS IN OCTOBER 2024
MEDICUBE AGE-R BOOSTER PRO
Medicube Age-R Booster Pro, $424 (down from $550) at Amazon Australia
What You Need To Know
If you’re looking for a skincare device that “really works” to make your skin glow, why not try this “genius” pick from Amazon.
The skincare queen Hailey Bieber can be seen using it in this TikTok video, that’s racked up a casual 17.5 million views, as part of her routine to get her skin photo-shoot ready.
The Medicube Age-R Booster Pro is an all-in-one – it offers enhanced absorption of your skincare products, improved radiance and elasiticty, pore care and customised LED care.
It can be used by anyone and everyone – no matter your skin type – and I love that you can use it with your favourite cream, serum or oil, making it super easy to slot into your existing skincare routine.
MERIT BEAUTY LANDS IN AUSTRALIA
Merit Beauty is one of those TikTok-viral beauty brands that was never accessible to Aussie shoppers, until now. Worn by the likes of Hailey Bieber, Merit Beauty is all about clean and vegan makeup formulas that are good for your skin.
Videos of people trying on the must-have beauty products have amassed hundreds of thousands of views, with loads claiming the brand is ‘worth the hype”.
Flush Balm, $48 at Merit Beauty
Tried and Tested by Harriet Amurao, news.com.au checkout Shopping Writer
Finally available for shipping to Australia, this viral balmy cream blush is currently my go-to for the spring and summer. It’s creamy and dewy without being insanely greasy, and it glides onto the skin like butter and can be blended out effortlessly with a brush or your fingers (it’s the perfect blush for on-the-go and those ‘no makeup makeup days’ might I add).
Plus, it’s super versatile – I love popping a bit of this onto my lips and eyelids for some colour! I’ve been loving the shade ‘Stockholm’ which is a sheer pink shade that adds a natural hint of colour and is super buildable.
However, if you’re after a beautiful ‘sunburnt’ blush look like Hailey Bieber, her makeup artist Leah Darcy, shared that she uses MERIT’s Flush Balm in the shade ‘Raspberry Beret’.
TOWER 28 SOS SPRAY DUPE
Tower 28’s SOS Spray has racked up millions and millions of views on TikTok, for its ability to kill bacteria and soothe sensitive skin types, but we’ve spotted a great dupe that’s available at Amazon right now.
You can pick up the original for $46 for 120ml, or pick up this version from Amazon – $26 for a 120ml bottle also.
They’re super similar in terms of formula and purpose – both made from hypochlorus acid – and the Amazon dupe comes in multiple sizes like 96ml, 118ml, 128ml and 1L.
BRIOTECH Topical Skin Spray – Hypochlorous Acid Spray for Body & Face, $26 at Amazon Australia
Tried and Tested by Harriet Amurao, news.com.au checkout Shopping Writer
I have extremely sensitive skin, suffer from dryness and redness, and often have little breakouts here and there, but this spray has been incredible at soothing and calming my skin. It features the star ingredient, hypochlorous acid, which effectively disinfects your skin, kills bacteria and irritants, reduces inflammation and promotes skin healing.
It’s incredibly gentle which makes it suitable for everyday use – I like to spritz my face morning and night after cleansing, and let it dry completely and soak into my skin before following up with my usual skincare products.
It does has a chlorine-like smell, which is to be expected as it’s made with hypochlorous acid.
TIKTOK-VIRAL BEAUTY PICKS IN AUGUST 2024
BIODANCE COLLAGEN FACE MASK
Who knew a humble sheet mask could cause so much fuss online? With videos of users trying out the collagen mask amassing millions of views, we knew we had to get our hands on it and try it for ourselves.
One TikTok user called it a “game changer”, with another noting they “love waking up with glowing skin”.
BIODANCE Bio-Collagen Real Deep Mask, $33.40 at Amazon Australia
Tried and Tested by Philippa Tonkin, news.com.au checkout Shopping Writer
By now, most of us know about the benefits of collagen in keeping our skin looking bouncy and glowy. While more often than not, collagen comes in the supplement form, after seeing this mask go viral on TikTok (and the miracle results) I was excited to give it a go.
First things first, despite the name this mask will not actually stimulate collagen production but instead offers great hydration. It doesn’t provide lasting effects but rather is great to use before a big event or on a flight when you feel like your hydration levels are really dropping.
Other ingredients in the mask also include some skincare favourites like niacinamide and hyaluronic acid so you can expect more even, hydrated skin after use.
OK, but down to business; does it work? Unlike other sheet masks that you leave on for about 20 minutes, this one recommends three to four hours of wear – or even overnight. I went for the overnight option and after cleansing my skin popped it on and went to bed. At first, I felt a little bit awkward lying in bed and didn’t want to move too much in case it would fall off but I managed to fall asleep fairly easily and in the morning the mask was still there and hadn’t moved a smidge. What had changed was, just like the TikToks, the mask was now completely clear and no longer a gel texture but more of a thin film.
Also, my skin had completely transformed overnight – it’s like a facial while you sleep.
It was so bouncy to touch, my skin tone had evened out and overall it was a lot brighter.
FENTY BEAUTY LIPS
Fenty Beauty is always going viral for something, and this time, it’s for their new lip liners – something shoppers have been requesting from the brand for ages now – and gloss sticks.
Get ready for long wearing and intense colour pay off, and super hydrating and nourishing lip products.
“These are so beautiful,” said one happy TikTok reviewer.
Fenty Beauty Trace’D Out Lip Liner, $30 at Sephora
Tried and Tested by Claudia Coy, news.com.au checkout Social Media Producer
I don’t know about you – but when given the opportunity to wear anything created by RiRi, I would take it. I actually lusted over this particular lip liner before it was in my hands, I was at an event recently where this girl had the most beautiful lip combo on and when I asked her what she was wearing she simply said, “Fenty, Pnutt Butta”.
The product promises to “last up to eight hours” and “resists transfer”. Having now trialled the lip liner for myself, I can confirm it not only looks beautiful but will see you through an entire wedding, a day in the office or a sweet date night (even withstands some smooching).
The colour (Pnut Butta) is the perfect shade of brown that adds definition and fullness without making a statement (like a bold red or bright pink). It’s the kind of lip liner you’d reach for if you wanted a little more ‘oomph’ to your lips while still achieving that effortlessly cool vibe that Rihanna is known for.
Fenty Beauty Gloss Bomb Stix, $39 at Sephora
Tried and Tested by Claudia Coy, news.com.au checkout Social Media Producer
Don’t be fooled by the word ‘gloss’ in the title, this may be a small product but it is mighty and it certainly packs a punch. I was expecting more of a tinted gloss from the Gloss Bomb but was pleasantly surprised by its strong pigmented formula.
There’s two ways to apply this product, you can dab it on for just a little bit of shine or swipe across your lips for a more opaque coverage. Whichever look you’re aiming for, trust me when I say – a little goes a long way.
The best part? The Gloss Bombs are paraben-free, silicone-free and sulphate-free while still including antioxidants and vitamins. In other words, it’ll leave your lips looking and feeling super hydrated.
CHARLOTTE TILBURY FOUNDATION STICK
A Charlotte Tilbury face product going viral? It’s a tale as old as time. This time round, the Unreal Foundation Stick is racking up loads of fans over on TikTok. And it’s loved for its ability to give a super natural, radiant and lightweight finish to the skin.
“This is the best new product for glowy flawless skin,” according to TikTok user @clairebridgett.
Unreal Skin Sheer Glow Tint Hydrating Foundation Stick, $63 at Charlotte Tilbury
Tried and Tested by Philippa Tonkin, news.com.au checkout Shopping Writer
I’m a sucker for anything Charlotte Tilbury so when I saw this going viral on TikTok I knew I had to give it a try. I have fairly normal skin that slightly errs on the dry side during winter. I also love a glowy look so I had high hopes that this would soon become my go-to.
And thank goodness, those high hopes were well and truly met.
When sliding this around my skin for the first time, I couldn’t believe just how well it matched my skin tone and seamlessly blended into the skin. It looked like I had no makeup on except for the fact that my tone was now even, my redness was gone and I was literally glowing. I’ve been wearing it every day to work for around a month now and I’m obsessed. It’s fairly light coverage but you can build it up if you prefer more. I also find it lasts pretty well throughout the day too, even after a lunchtime pilates class.
TIKTOK-VIRAL BEAUTY PICKS IN JUNE 2024
FENTY BEAUTY SOFT’LIT LUMINOUS FOUNDATION
The brand new Soft’Lit Luminous Foundation is one of the more recent launches from Fenty Beauty – and seeing as Rihanna is known for her impeccable foundations, you could say people are excited about this one.
“Worth the hype,” said one user, with another noting they are “totally obsessed” with how their skin looks after applying this foundation.
Fenty Beauty Soft’Lit Luminous Foundation, $64 at Sephora
Tried and Tested by Marina Tatas, news.com.au checkout Shopping Writer
The new Fenty Beauty foundation seriously looks like a real life filter on your skin. Every time I wear it, someone asks me what I’m wearing, and I am absolutely obsessed.
It’s got the right amount of coverage, it’s perfect for everyday wear and to go out in, it’s lightweight, buildable and just makes my skin look like skin.
Our gal Riri has dubbed it “golden hour glow in a bottle” and she couldn’t be more right – this natural and brightening foundation is my new must-have foundation.
Tried and Tested by Philippa Tonkin, news.com.au checkout Shopping Writer
I don’t know why I had never tried a Fenty foundation before but now I seriously understand the hype. The very first time I applied it, I could not get over not only how easily it melted into my skin but also how it gave the perfect amount of coverage with a super beautiful glowy finish. Since wearing it to work, I’ve received so many compliments on my skin and I couldn’t be happier. The coverage is also really buildable too so it can work for any event. I’ve also found it lasts well and my makeup will still look great at the end of the day. I don’t think I will ever use another foundation. Queen RiRi has done it again.
CONSERVING BEAUTY DISSOLVING ZIT STRIPS
Conserving Beauty is known for their waterless formulation approach and dissolving skincare technologies and has recently launched their Dissolving Zit Strips. Featuring nanoDOTE technology, these Zit Strips instantly dissolve into skin when activated with water – how cool!
Conserving Beauty Dissolving Zit Strips, $28 at Conserving Beauty
What You Need To Know
When you pop these onto your skin, you’ll get an active combination of salicylic acid, hyaluronic acid and niacinamide to penetrate deeply and help reduce the appearance of blemishes.
They’ve even got the big ol’ tick of approval from Aussie model and entrepreneur Steph Claire Smith. She posted the Conserving Beauty Dissolving Zit Strips to her 1.2 million Instagram followers, stating that she’s “obsessed” and “these bloody work“.
TIKTOK-VIRAL BEAUTY PICKS IN APRIL 2024
RARE BEAUTY SOFT PINCH LUMINOUS POWDER BLUSH
Our gal Selena Gomez dropped the Soft Pinch Luminous Powder Blush, an incredibly smooth and weightless powder blush that provides you with a pinch of colour and a radiant-from-within look.
TikTok creator @glamzilla, as well as so many others on the social media platform, are amazed at just how well they work not just on top of makeup, but also on bare skin.
“I knew it … they are perfect for a no-makeup makeup look,” she said.
Another creator noted they are “absolutely stunning” and the “perfect fusion of the liquid blush and silky touch highlighter.”
Rare Beauty Soft Pinch Luminous Powder Blush, $48 at Sephora
Tried and Tested by Marina Tatas, news.com.au checkout Shopping Writer
Okay hold it, I think I just found my new favourite powder blush.
And while we’re here, I need to admit that I wasn’t the biggest fan of the Rare Beauty liquid blushes – they can be too hard to work with.
But this right here, the Soft Pinch Luminous Powder Blush is the next best thing.
It’s a genius combination of a powder/liquid/cream hybrid – it applies like a powder but leaves you looking so radiant, it’s insane. The colour choices are gorgeous, I love how pretty the compact is and it truly is such a great buy. You need to get your hands on it!
OLE HENRIKSEN BANANA BRIGHT INSTANT GLOW MOISTURISER
The Banana Bright eye cream has been Ole Henriksen’s top selling product for years now, so it’s a no-brainer they decided to come out with a matching facial moisturiser.
Beauty guru Nikkie Tutorials posted a video showing how she uses the iconic Ole Henriksen Banana Bright Moisturiser and it’s racked up almost a million views.
It’s infused with gold-complexed vitamin C, niacinamide, hyaluronic acid, polyglutamic acid and light-reflecting banana pigments to brighten the skin.
“I love how smooth it is and how glowy my skin looks,” Nikkie mentioned in the video.
Ole Henriksen Banana Bright+ Instant Glow Moisturiser, $70 at Adore Beauty
Tried and Tested by Marina Tatas, news.com.au checkout Shopping Writer
As a dedicated Ole Henriksen fan for about six years now, you can imagine my excitement when the news about this Banana Bright face cream dropped. This is everything I could have hoped for and more. Beware: it is a thicker consistency – it’s a beautifully nourishing cream, not a gel, so I find you do need to warm it up in your hands a bit before applying. But once it settles, it makes your skin look amazing. It layers great under makeup, really making your skin look and feel super hydrated and smooth. I am planning to repurchase this over and over again – thank you Ole – just look at that glow!
NATIO MINERAL PRESSED POWER BRONZER IN SUNSWEPT
In a video that’s racked up almost half a million views, influencer Bethenny Frankel raves on about her latest Aussie beauty find.
“There’s something about this bronzer … it reminds me of NARS meets Gucci meets Patrick Ta meets Charlotte Tilbury,” she gushed. “It’s phenomenal”.
Aussie beauty creators soon followed suit, also reviewing the bronzer and boasting about how great it is.
At just $25, this is a TikTok beauty find we can certainly get behind.
Natio Mineral Pressed Powder Bronzer, $24.95 at Myer
Tried and Tested by Claudia Coy, news.com.au checkout Social Media Producer
Whether you’re a Real Housewives fan or not, you can’t deny the powerhouse that is Bethenny Frankel. The ‘Bravolebrity’ was recently in Australia when she started a TikTok series reviewing Aussie make-up brands and declared her undying love for Natio’s ‘Sunswept’ bronzer … so of course I had to try it out.
Bethenny set my expectations pretty high when she described the product as a mixture between the who’s who of make-up … and let me tell you, it didn’t disappoint.
I’ve been using cream bronzers for a while now as I love the way they blend seamlessly into my foundation but this product may have just converted me back to the powdered bronzer life. It’s the perfect ‘tan’ shade – not too orange, not too cocoa. It’s also the right amount of pigmentation where you can add a subtle sun kissed look or keep layering on for a more contoured bronzed aesthetic (more my vibe).
LUST MINERALS PRO FINISH LIQUID FOUNDATION
Remember when mineral makeup was the big thing years ago? Turns out it’s making a comeback, with the Pro Finish Liquid Foundation from Lust Minerals.
It’s appeared on the faces of countless TikTok creators and influencers, with tons of videos racking up tens of thousands, if not hundreds of thousands, of views.
It’s loved for its glowy, natural appearance, while still offering plenty of coverage – the perfect everyday foundation.
Pro Finish Liquid Foundation, $62 at Lust Minerals
Tried and Tested by Philippa Tonkin, news.com.au checkout Shopping Writer
I jumped at the chance to try out this foundation after seeing on socials that STAX. co-founder Matilda Murry was a big fan.
Not only is it a stellar foundation but it also contains SPF20, hyaluronic acid and is packed full of superfoods too so it works to improve the health of your skin throughout the day.
It offers medium coverage but it’s buildable if you want more or less. For the past few years, I’ve been using fairly light coverage skin tints so I was a bit nervous to try something with more coverage as I really didn’t want to look “cakey”.
I was so happy with how this turned out. It melted into my skin so well and left a beautiful finish. I’ve worn it both to work and out on the weekend and it lasts so well throughout the day. I love the glowy finish the liquid foundation leaves but if you’re after a more matte look or want even more coverage, you can pair it with the Mineral Powder Foundation too.
TIKTOK-VIRAL BEAUTY PICKS IN MARCH 2024
LA ROCHE-POSAY CICAPLAST BAUME B5+
As told by TikTok beauty creator @natalie_oneillll, “Cicaplast is the secret to waking up to invisible sebaceous filaments … it’s gold.” She’s shared multiple videos of the hack, with each of them surpassing millions of views.
All you need to do is complete your evening skincare routine and the key is to not go in with the Cicaplast Baume straightaway – let everything soak in, and come back in about 10-15 minutes and apply a very small pea size amount to your problem area.
La Roche-Posay Cicaplast Baume B5+, $24.95 at Adore Beauty
Tried and Tested by Marina Tatas, news.com.au checkout Shopping Writer
I’ve been using this repairing balm for years now. And to be honest, I think I was already doing this hack because I would always use it as a spot treatment on my fiance’s nose to reduce the appearance of blackheads and pores on his nose – and now he’s just as hooked as me.
It’s safe to say this hack truly does work, but just keep in mind it doesn’t make your pores, blackheads and sebaceous filaments disappear and never come back – it reduces their appearance and helps hydrate your skin, in turn making it look smoother and softer.
For some, this thick emollient can be quite pore-clogging so the key is to use a very small amount where needed and leave it at that. Voila!
The best part? This award-winning cream is super affordable, ringing in at under $25, but you can also often find it on sale.
CONSERVING BEAUTY INSTAMELT DAY DISSOLVER WIPES
Reviewed by none other than popular TikTok creator @mikaylanogueira, she was “shocked” at just how well these dissolving makeup wipes worked, and the video in question has now surpassed 3.7 million views.
“Holy crap … this is so cool … this is working so well and it’s even taking off my mascara,” said Mikayla.
And when it comes to the dissolving, she was just as equally impressed.
“That is so crazy, it’s literally gone!”
InstaMelt Day Dissolver Wipes 30 Pack, $39 at Conserving Beauty
Tried and Tested by Philippa Tonkin, news.com.au checkout Shopping Writer
Although I’m generally not a big of makeup wipes and prefer to use a cleansing balm or oil to take my makeup off, these wipes are a far cry from the usual drying wipes you buy from Woolies.
Each wipe actually contains 3ml of the brand’s oil cleanser so it gently melts your makeup off and cleanses your skin at the same time. For me, I use these wipes most often at work when I have something on afterwards and want to redo my makeup but don’t want to bring my whole big bottle of cleanser. I simply pop one in my bag with no hassle at all. Plus, the best part? They completely dissolve.
The extra waste used to be another big reason I stayed away from wipes but that’s no issue with these ones. Simply pop it under water and watch it dissolve. Bonus tip: I usually rub it between my fingers too to help it dissolve faster.
CHARLOTTE TILBURY AIRBRUSH FLAWLESS SETTING SPRAY
Countless TikTok videos – with tens of thousands of views – have been made with users calling it the “best setting spray ever”, noting that it “lets their skin breathe” while “locking their makeup down all day long.”
“Magic in a bottle,” said another lover of this setting spray.
Airbrush Flawless Setting Spray, $54 at Charlotte Tilbury
Tried and Tested by Marina Tatas, news.com.au checkout Shopping Writer
I discovered the Charlotte Tilbury setting spray back in lockdown when we were wearing masks, because it was the only product that locked in my makeup under my face mask.
So I can confirm, this is an amazing product that certainly deserves to go viral.
I find it works amazing for oily skin types – keeping everything in place while also feeling super comfortable on your skin. There’s no tight or uncomfortable feeling that I’ve experienced with other setting sprays, and no overwhelming fragrance either. You seriously need this!
HUDA BEAUTY EASY BAKE POWDER IN PEACH PIE
The Easy Bake Loose Powders are not a new product for Huda Beauty – but this year, it’s all about the shade ‘Peach Pie’. It’s an ultra brightening shade that’s perfect for those with neutral to yellow undertones in their skin.
Of course, these are a baking powder, so the idea is to pack it onto your skin, let it marinate and then gently swipe away the excess.
Countless users are trying it on camera and are “gobsmacked” by the results.
“My new everyday baking powder,” said one user, with another noting, “it seriously brightens my dark circles”.
Huda Beauty Easy Bake Loose Powder in Peach Pie, $66 at Sephora
Tried and Tested by Marina Tatas, news.com.au checkout Shopping Writer
While I’m not necessarily baking on an everyday basis, I do love a loose powder like this to set my under eye concealer. And I can confirm that not only is the Huda Beauty formula so incredibly beautiful, but this ‘Peach Pie’ shade is so great too.
The powder is weightless and soft, blending under the eye like a dream. The neutral colour of this powder is kind of like an in-between of ‘Banana Bread’ and ‘Cherry Blossom Cake’ – not too yellow and not too pink. I can see why this is so popular among the beauty community!
TIKTOK-VIRAL BEAUTY PICKS FROM 2023
K18 LEAVE-IN MOLECULAR REPAIR HAIR MASK
This mask has been all over TikTok and for good reason. It uses peptide technology to deeply repair damage hair within minutes, with better results the more consistently you use it. On the platform, you can find countless before and after videos raving about its ability to transform hair.
“All the breakage in my mid-length is magically gone,” user @lexiloolabella shared in a video after using the mask for two months.
“It really saved my hair.”
“I don’t think I’ve ever seen my hair that shiny,” @molly_vicario said in another video after using the mask once.
K18 Leave-In Molecular Repair Hair Mask, $99.95 at Adore Beauty
Tried and Tested by Hannah Paine, news.com.au checkout Editor
I knew I had to try out this hair mask when I saw that Sofia Richie Grainge had signed on as K18’s new ambassador, and boy, did this mask not disappoint.
After one use I had the softest, healthiest hair of my life, each of my hair strands felt somehow ‘fuller’ and stronger — it honestly feels like magic. While it’s not a smoothing treatment it’s a great boost if you’ve got damaged or dry hair. I get in-salon hair botox and I would say the K18 mask mimics the effects of that, but it only takes four minutes from the comfort of your home.
To get the most out of the treatment make sure to follow the directions — shampoo your hair as normal but don’t condition. Towel dry your hair and then add at least one pump of the K18 mask to your palms and rub together until it emulsifies (you want it looking like white paint).
Then all you need to do is run it through your hair from root to tip, wait four minutes for it to activate and voila! Heat style your hair as normal for the best hair of your life.
RARE BEAUTY SOFT PINCH LIQUID BLUSH
Nearly everything in Selena Gomez-helmed Rare Beauty has gone viral — like the Positive Light Silky Touch Highlighter and the Liquid Touch Brightening Concealer.
But by far the most popular product from the range is the Rare Beauty Soft Pinch Liquid Blush — but just make sure you don’t use too much.
The hashtag #rarebeautyblush has hundreds of millions of views, with devotees of the blush raving about how it gives the perfect natural flush.
Rare Beauty Soft Pinch Liquid Blush, $45 at Sephora
Tried and Tested by Hannah Paine, news.com.au checkout Editor
With an average rating of 4.7 stars from over 30,000 Google reviews, this liquid blush definitely lives up the hype.
The key is using very little product — just the tiniest drop on each of the apples of your cheeks will do.
The first time I tried Soft Pinch I was certain I would need to add more product but was amazed when it buffed out with my brush into a love pink finish.
I love how natural and long-lasting this blush is, plus the fact it comes in such a diverse range of shades (although many are sold out).
COLORWOW DREAM COAT SUPERNATURAL SPRAY
ColorWOW Dream Coat Supernatural Spray is an anti-humidity treatment that gives your hair an invisible, lightweight coat to protect against moisture for a shiny finish.
The hashtag #colorwowdreamcoat has tens of millions of views on TikTok, with shoppers saying it is the “best product ever” and works “like magic” to smooth out frizz.
“The before and after is insane, it looks so good,” one commenter wrote.
ColorWOW Dream Coat Supernatural Spray, $64 at Adore Beauty
Tried and Tested by Hannah Paine, news.com.au checkout Editor
I was completely blown away by how well this worked on my hair the first time I used it. My hair was left silky and soft, while it kept frizz at bay until my next wash.
The key is to make sure you’re using enough product as well as only using it every fourth wash to prevent build-up. To use, simply towel dry hair and then section for blow-drying. Spray each section of hair with Dream Coat until it’s soaked through (you want your hair dripping wet with product) and then get drying for the best hair of your life.
HOW WE CHOOSE PRODUCTS
With hundreds of beauty products available, it’s impossible to test every one out there. To help you find the best products we tested all the products included in this list. In addition, our shopping team read hundreds of customer reviews and looked at test results and ratings from product review sites to find the best beauty TikTok buys from premium to budget so you can find the right one for your beauty routine.
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