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Best beauty products ‘TikTok made me buy’ this year

We tried the viral TikTok beauty buy that’s known as a “lifesaver” for saving you money and time.

These are the TikTok-viral beauty buys we've been loving this month.
These are the TikTok-viral beauty buys we've been loving this month.

These products are hand-picked by our team to help make shopping easier. We may receive payments from third parties for sharing this content and when you purchase through links in this article. Product prices and offer details are not assured, and should be confirmed independently with the retailer. Learn more

If you love your beauty, there’s no better place to find out about the latest hot product than TikTok.

Search the hashtag #skintok and you’ll unearth over 80 billion views (yes, really) featuring everything from the latest beauty buy people are going crazy for, unusual makeup techniques or a new way of using a long favoured product.

It’s made the beauty community a true democracy: No longer are tips on how to care for sensitive skin or draw a perfect eyeliner wing being gatekept by an elite few.

Don’t have time to scroll through the literally endless #skintok videos? We feel you — that’s why we’ve compiled a list of the top-rated beauty TikTok trends and beauty finds.

Read on to find out which #skintok trends we rate, plus the best way to shop them so you too can get the look.


TIKTOK-VIRAL BEAUTY PICKS IN MAY 2025

SOFIA RICHIE GRAINGE’S NEW SIGNATURE SCENT

It's funny to think Sofia Richie Grainge has this perfume sitting in her house right now. Picture: TikTok @whoiselijahparfum
It's funny to think Sofia Richie Grainge has this perfume sitting in her house right now. Picture: TikTok @whoiselijahparfum

It’s not everyday you see an Aussie beauty brand hand delivering their product to a name as big as Sofia Richie Grainge. But that’s exactly what happened to WHO IS ELIJAH.

On a now viral TikTok, the best-selling fragrance NOMAD was dubbed the ‘Sofia Richie’ scent by founder, Raquel Bouris. Sofia then took to the comments to confirm she had placed an order for herself to try the fragrance, inspired by the old money aesthetic that she’s so well known for.

WHO IS ELIJAH Nomad EDP 50ml, $135 at Priceline

Tried and Tested by Marina Tatas, Senior Shopping Writer

I’ve been a fan of WHO IS ELIJAH for some time now, so hearing the news that none other than Sofia Richie Grainge also gives it a big ol’ tick was nice to hear. The scent in question – Nomad – offers layers of wood, amber and florals, and it’s perfect to take you from day to night. It’s sophisticated, sexy and is just the perfect all-rounder fragrance. My new favourite!

SHOP HERE


K18 AIRWASH DRY SHAMPOO

The K18 Airwash dry shampoo is currently doing the rounds on TikTok. Picture: TikTok @elizabeth__cee @xthuyle
The K18 Airwash dry shampoo is currently doing the rounds on TikTok. Picture: TikTok @elizabeth__cee @xthuyle

K18 is no stranger to housing a viral beauty product, and it seems as if the Airwash Dry Shampoo is the next pick to make the rounds. Ever since it launched in the Aussie market, influencers and content creators have been sharing their results from using it, and it’s safe to say everyone is “totally obsessed”.

K18 Airwash Dry Shampoo, $84.95 at Adore Beauty

Tried and Tested by Marina Tatas, Senior Shopping Writer

So I’ve been waiting for this dry shampoo to launch in Australia for a while now – I remember seeing US creators talk about it last year and the results looked insane.

So yes, it definitely lives up the hype! It is certainly pricey at $85, but I can see this lasting me a good six months. I usually go through your standard dry shampoo bottle in a month or two, so considering you only need four sprays (maximum) for the Airwash Dry Shampoo to work, I’d say this will save you money and time. I now only have to wash my hair twice a week because the K18 Airwash Dry Shampoo is an absolute lifesaver in giving my hair-do a fresh new look. I also can’t believe how clean it makes my hair look and feel, without the powdered feel you get from other dry shampoo brands.

I can't believe how clean the K18 Airwash dry shampoo makes my hair look and feel. Picture: Marina Tatas
I can't believe how clean the K18 Airwash dry shampoo makes my hair look and feel. Picture: Marina Tatas

Tried and Tested by Philippa Tonkin, Shopping Writer

I’ve been seeing the K18 Airwash Dry Shampoo all over my TikTok FYP so to say I was excited to try it out is an understatement. Unlike other dry shampoos, this one is in a non-aerosol format and doesn’t come out like a white powder. Instead, it’s a liquid and while it may leave your hair slightly damp to start with, it dries quickly and won’t impact your blow-dry or other styling.

I first tried this out on three-day-old hair in the morning before work and honestly couldn’t believe how well it worked. I did around four sprays, one or two towards the back of my head and one on each side at the front. My favourite part was the fact that I didn’t have to then scrub my head to try and get rid of the usual white powder. Instead, I simply gave my hair a brush and I was good to go. It also doesn’t leave your hair feeling stiff and powdery like other dry shampoos which is another of my usual hangups.

But at $85, there’s no denying that this is very expensive in general, let alone for a dry shampoo. With that in mind, you will never hear me say that this is a must-have. It is 100 per cent a luxury item. But what I will say is that this does last longer than your average dry shampoo. I’ve already used it a few times and it looks like I’ve barely touched it. I’ve also seen other TikToks where users similarly say they’ve had it for months and still have so much left.

If you have a spare $85 and are an avid dry-shampoo devotee, then I definitely would recommend giving this a go. You won’t be disappointed.

This is a before and after of Philippa using the K18 dry shampoo. Picture: Philippa Tonkin
This is a before and after of Philippa using the K18 dry shampoo. Picture: Philippa Tonkin

SHOP HERE


BEST FACE MASK FOR YOUR ‘MORNING SHED’ ROUTINE

This is the perfect addition to your 'morning shed' routine. Picture: TikTok @skincontrolau
This is the perfect addition to your 'morning shed' routine. Picture: TikTok @skincontrolau

Surely you’ve seen the idea of a ‘morning shed’ routine on your TikTok feed. The idea is that you do all the beauty prep the night before – including hair, face and body – to look your best self the next morning. Skin Control’s Glass Skin Facial Mask with Collagen is the perfect way to nail the ‘morning shed’ routine on a budget, sitting at just $13. The hydrogel mask transforms from white to clear, infusing your skin with collagen, hyaluronic acid and probiotics.

Glass Skin Facial Mask Collagen, $13 at Skin Control

Tried and Tested by Melody Teh, Deputy Editor

I’ve been seeing these gel overnight masks all over my TikTok, with people raving about it as the secret to glass skin. With the cooler weather, my skin has been in desperate need of a boost of hydration. I had to see what the fuss was about. These Skin Control ones are only $13 and give you a whopping 34ml of serum. Unlike sheet masks, you leave these on for at least three hours or overnight. I’m a restless sleeper, so I wore mine after dinner while watching TV and took it off before bed. It felt instantly cooling and super juicy going on, and as time passed, I could actually see the mask fusing to my skin. The white mask turns clear as the serum is absorbed into the skin. Afterwards, my skin looked seriously glowy. If you’re after an intense hydration hit and a relaxing self-care moment, I can tell you the hype is real!

According to our deputy editor Melody, this face mask is worth the hype. Picture: Melody Teh
According to our deputy editor Melody, this face mask is worth the hype. Picture: Melody Teh

SHOP HERE


TIKTOK-VIRAL BEAUTY PICKS IN FEBRUARY 2025

ALIX EARLE LOVES PANTENE HAIR PRODUCTS

Alix Earle can't believe how well Pantene works on her hair.
Alix Earle can't believe how well Pantene works on her hair.

In a video that’s amassed over 7 million views, Alix Earle states her case on why more people should be using Pantene hair products. The viral TikTok influencer describes how her hair “feels softer than it’s ever felt”.

Others in the comments section can’t agree more – “expensive shampoos are a scam” said one, while Aussie influencer Jade Tunchy also commenting “it’s literally all I use and my hair’s the best it’s been in YEARS”.

Pantene Miracles Keratin Sleek & Smooth Silicone-Free Shampoo, $13 at Priceline

Match with: Pantene Miracles Keratin Sleek & Smooth Daily Intensive Conditioner. $13 at Priceline

Tried and Tested by Marina Tatas, Senior Shopping Writer

I cannot believe how soft my hair feels after using this Pantene shampoo and conditioner. This one in particular is all about supporting hair damage and repairing dry and frizzy hair – and it did exactly that for me.

The shampoo made my hair feel so clean, and the conditioner gave it plenty of moisture. I really struggle with dry and frizzy hair, so I couldn’t believe what a difference this budget-friendly pick made to my locks.

Oh and it also smells amazing too, and I found that the scent lingered until the next morning. How good!

I can't believe how soft my hair feels after using Pantene shampoo and conditioner.
I can't believe how soft my hair feels after using Pantene shampoo and conditioner.

SHOP HERE


TBH SKINCARE DROPS $30 DUPE FOR RHODE BEAUTY

This $30 tbh skincare pick is said to be an exact dupe of the cult-fave from rhode beauty. Picture: @misspeytonsmith @mandyoverton_
This $30 tbh skincare pick is said to be an exact dupe of the cult-fave from rhode beauty. Picture: @misspeytonsmith @mandyoverton_

While we patiently wait for Rhode Beauty to arrive onto our shores (pls hurry Hailey!), the Aussie brand tbh skincare have gone and done us a solid and introduced an almost identical dupe.

Both beauty picks are all about supporting your skin barrier with loads of skin-loving ceramides, glycerin and cholesterol. Except the version from tbh skincare is just a mere $30 – bargain!

rebound skin milk activated cica toner, $29.95 at tbh skincare

Tried and Tested by Marina Tatas, Senior Shopping Writer

I’ve been lusting over the Rhode Beauty glazing milk for ages, but since we can’t get our hands on it in Australia, I decided to try tbh skincare’s rebound skin milk. And I was immediately hooked.

Perfect for those nights when you really want to focus on repairing your skin barrier, this toner is super hydrating, moisturising and leaves your skin feeling totally protected. I will say that it feels more like a serum rather than a toner, just because it’s not the thinnest consistency. But I love it all the same! This is a must-have for all skin types, no matter your experience with skincare.

The tbh milky toner feels so nourishing on the skin.
The tbh milky toner feels so nourishing on the skin.

Tried and Tested by Philippa Tonkin, news.com.au checkout Shopping Writer

The first thing I noticed about the tbh skincare rebound skin milk toner was that it was a lot thicker than I expected. Now, don’t get me wrong it’s no heavyweight moisturiser but I found it more like a super lightweight serum or essence rather than the watery texture of a toner I’ve come to expect.

In the morning, I apply the toner after my Vitamin C, as it’s a lot thinner in texture, and at night, it’s the first thing I apply. I have been struggling with dry skin around my nose lately, but ever since I started using the milk toner, it’s practically disappeared. I no longer have any sort of patchiness around my nose when I wear makeup. It’s a miracle.

I was also desperate to try out Hailey Bieber’s foundation hack where she mixes the toner with the foundation on her hand before applying. The word game-changer gets thrown around a lot lately but I can honestly say this is worth the hype. Now, it will change the coverage of your foundation a little bit but for everyday makeup I thought it was great. I used a more medium coverage foundation that I usually wear at night or for events and the toner combo left my skin looking super glowy and with the perfect amount of lightweight coverage that I like to wear to work. And at $29.95, this is a true steal. Do yourself a favour and try it out now.

Philippa Tonkin loves the tbh skincare rebound skin milk activated cica toner.
Philippa Tonkin loves the tbh skincare rebound skin milk activated cica toner.

SHOP HERE


RARE BEAUTY NEW LIQUID CONTOUR

TikTok users are stunned by Rare Beauty's new range of contours.
TikTok users are stunned by Rare Beauty's new range of contours.

We all know and love Rare Beauty’s Soft Pinch Liquid Blush range, and now miss Selena has brought out a contour version – and beauty fans over on TikTok are “absolutely obsessed”.

“The Rare Beauty Liquid Contour is so good, they blend so well and leave no patches!” said one happy user.

Rare Beauty Soft Pinch Liquid Contour, $49 at Sephora

Tried and Tested by Claudia Coy, Social Media Producer

Rare Beauty is one of those brands that I’ll jump at trying, regardless of the product. Since 2020 I’ve been a loyal fan of the beauty brand and in my eyes – they’re yet to do wrong.

I started using the Soft Pink Liquid Blush six months ago and have been receiving compliments on my flushed cheeks ever since. So you can imagine my excitement when they announced the launch of their Soft Pinch Liquid Contour.

I’ve been using the product in the colour Tranquil for three days now and can honestly say I’m converted. While it’s not as pigmented as the blush (those who have used the blush know that only three dabs will get you a LONG way), but it does blend just as easily and creates a seamless definition under your cheekbone.

What’s even better is that it’s full of antioxidants while also being fragrance-free, paraben-free, silicone-free and sulphate-free. Oh and it didn’t budge throughout my eight hour workday.

Claudia loves the Rare Beauty Soft Pinch Liquid Contour.
Claudia loves the Rare Beauty Soft Pinch Liquid Contour.

SHOP HERE


TIKTOK-VIRAL BEAUTY PICKS IN OCTOBER 2024

MEDICUBE AGE-R BOOSTER PRO

Hailey Bieber swears by this device to get her skin photo-shoot ready.
Hailey Bieber swears by this device to get her skin photo-shoot ready.

Medicube Age-R Booster Pro, $370 at Amazon Australia

What You Need To Know

If you’re looking for a skincare device that “really works” to make your skin glow, why not try this “genius” pick from Amazon.

The skincare queen Hailey Bieber can be seen using it in this TikTok video, that’s racked up a casual 17.5 million views, as part of her routine to get her skin photo-shoot ready.

The Medicube Age-R Booster Pro is an all-in-one – it offers enhanced absorption of your skincare products, improved radiance and elasticity, pore care and customised LED care.

It can be used by anyone and everyone – no matter your skin type – and I love that you can use it with your favourite cream, serum or oil, making it super easy to slot into your existing skincare routine.

SHOP HERE


MERIT BEAUTY LANDS IN AUSTRALIA

TikTok-fave beauty brand Merit Beauty has finally landed in Australia.
TikTok-fave beauty brand Merit Beauty has finally landed in Australia.

Merit Beauty is one of those TikTok-viral beauty brands that was never accessible to Aussie shoppers, until now. Worn by the likes of Hailey Bieber, Merit Beauty is all about clean and vegan makeup formulas that are good for your skin.

Videos of people trying on the must-have beauty products have amassed hundreds of thousands of views, with loads claiming the brand is ‘worth the hype”.

Flush Balm, $48 at Merit Beauty

Tried and Tested by Harriet Amurao, Shopping Writer

Finally available for shipping to Australia, this viral balmy cream blush is currently my go-to for the spring and summer. It’s creamy and dewy without being insanely greasy, and it glides onto the skin like butter and can be blended out effortlessly with a brush or your fingers (it’s the perfect blush for on-the-go and those ‘no makeup makeup days’ might I add).

Plus, it’s super versatile – I love popping a bit of this onto my lips and eyelids for some colour! I’ve been loving the shade ‘Stockholm’ which is a sheer pink shade that adds a natural hint of colour and is super buildable.

However, if you’re after a beautiful ‘sunburnt’ blush look like Hailey Bieber, her makeup artist Leah Darcy, shared that she uses MERIT’s Flush Balm in the shade ‘Raspberry Beret’.

We try the Flush Balm by Merit Beauty.
We try the Flush Balm by Merit Beauty.

SHOP HERE


TOWER 28 SOS SPRAY DUPE

We've spotted an Amazon dupe for the cult-fave Tower 28 SOS spray.
We've spotted an Amazon dupe for the cult-fave Tower 28 SOS spray.

Tower 28’s SOS Spray has racked up millions and millions of views on TikTok, for its ability to kill bacteria and soothe sensitive skin types, but we’ve spotted a great dupe that’s available at Amazon right now.

You can pick up the original for $46 for 120ml, or pick up this version from Amazon – $26 for a 120ml bottle also.

They’re super similar in terms of formula and purpose – both made from hypochlorus acid – and the Amazon dupe comes in multiple sizes like 96ml, 118ml, 128ml and 1L.

BRIOTECH Topical Skin Spray – Hypochlorous Acid Spray for Body & Face, $28 at Amazon Australia

Tried and Tested by Harriet Amurao, Shopping Writer

I have extremely sensitive skin, suffer from dryness and redness, and often have little breakouts here and there, but this spray has been incredible at soothing and calming my skin. It features the star ingredient, hypochlorous acid, which effectively disinfects your skin, kills bacteria and irritants, reduces inflammation and promotes skin healing.

It’s incredibly gentle which makes it suitable for everyday use – I like to spritz my face morning and night after cleansing, and let it dry completely and soak into my skin before following up with my usual skincare products.

It does has a chlorine-like smell, which is to be expected as it’s made with hypochlorous acid.

We try the BRIOTECH Topical Skin Spray – Hypochlorous Acid Spray for Body & Face.
We try the BRIOTECH Topical Skin Spray – Hypochlorous Acid Spray for Body & Face.

SHOP HERE


TIKTOK-VIRAL BEAUTY PICKS IN AUGUST 2024

BIODANCE COLLAGEN FACE MASK

The BIODANCE Bio-Collagen Real Deep Mask is going viral over on TikTok, with millions of views.
The BIODANCE Bio-Collagen Real Deep Mask is going viral over on TikTok, with millions of views.

Who knew a humble sheet mask could cause so much fuss online? With videos of users trying out the collagen mask amassing millions of views, we knew we had to get our hands on it and try it for ourselves.

One TikTok user called it a “game changer”, with another noting they “love waking up with glowing skin”.

BIODANCE Bio-Collagen Real Deep Mask, $33.50 at Amazon Australia

Tried and Tested by Philippa Tonkin, Shopping Writer

By now, most of us know about the benefits of collagen in keeping our skin looking bouncy and glowy. While more often than not, collagen comes in the supplement form, after seeing this mask go viral on TikTok (and the miracle results) I was excited to give it a go.

First things first, despite the name this mask will not actually stimulate collagen production but instead offers great hydration. It doesn’t provide lasting effects but rather is great to use before a big event or on a flight when you feel like your hydration levels are really dropping.

Other ingredients in the mask also include some skincare favourites like niacinamide and hyaluronic acid so you can expect more even, hydrated skin after use.

OK, but down to business; does it work? Unlike other sheet masks that you leave on for about 20 minutes, this one recommends three to four hours of wear – or even overnight. I went for the overnight option and after cleansing my skin popped it on and went to bed. At first, I felt a little bit awkward lying in bed and didn’t want to move too much in case it would fall off but I managed to fall asleep fairly easily and in the morning the mask was still there and hadn’t moved a smidge. What had changed was, just like the TikToks, the mask was now completely clear and no longer a gel texture but more of a thin film.

Also, my skin had completely transformed overnight – it’s like a facial while you sleep.

It was so bouncy to touch, my skin tone had evened out and overall it was a lot brighter.

We try the BIODANCE Bio-Collagen Real Deep Mask.
We try the BIODANCE Bio-Collagen Real Deep Mask.

SHOP HERE


FENTY BEAUTY GLOSS BOMB STIX

The new Fenty Beauty lip liners and gloss sticks are getting rave reviews over on TikTok.
The new Fenty Beauty lip liners and gloss sticks are getting rave reviews over on TikTok.

Fenty Beauty is always going viral for something, and this time it’s gloss balm sticks. Get ready for long wearing and intense colour pay off, and super hydrating and nourishing lip products.

“These are so beautiful,” said one happy TikTok reviewer.

Fenty Beauty Gloss Bomb Stix, $39 at Sephora

Tried and Tested by Claudia Coy, Social Media Producer

Don’t be fooled by the word ‘gloss’ in the title, this may be a small product but it is mighty and it certainly packs a punch. I was expecting more of a tinted gloss from the Gloss Bomb but was pleasantly surprised by its strong pigmented formula.

There’s two ways to apply this product, you can dab it on for just a little bit of shine or swipe across your lips for a more opaque coverage. Whichever look you’re aiming for, trust me when I say – a little goes a long way.

The best part? The Gloss Bombs are paraben-free, silicone-free and sulphate-free while still including antioxidants and vitamins. In other words, it’ll leave your lips looking and feeling super hydrated.

We try the Fenty Beauty Gloss Bomb Stix.
We try the Fenty Beauty Gloss Bomb Stix.

SHOP HERE


CHARLOTTE TILBURY FOUNDATION STICK

Another Charlotte Tilbury foundation has gone viral – and this time, it's in stick form.
Another Charlotte Tilbury foundation has gone viral – and this time, it's in stick form.

A Charlotte Tilbury face product going viral? It’s a tale as old as time. This time round, the Unreal Foundation Stick is racking up loads of fans over on TikTok. And it’s loved for its ability to give a super natural, radiant and lightweight finish to the skin.

“This is the best new product for glowy flawless skin,” according to TikTok user @clairebridgett.

Unreal Skin Sheer Glow Tint Hydrating Foundation Stick, $63 at Charlotte Tilbury

Tried and Tested by Philippa Tonkin, Shopping Writer

I’m a sucker for anything Charlotte Tilbury so when I saw this going viral on TikTok I knew I had to give it a try. I have fairly normal skin that slightly errs on the dry side during winter. I also love a glowy look so I had high hopes that this would soon become my go-to.

And thank goodness, those high hopes were well and truly met.

When sliding this around my skin for the first time, I couldn’t believe just how well it matched my skin tone and seamlessly blended into the skin. It looked like I had no makeup on except for the fact that my tone was now even, my redness was gone and I was literally glowing. I’ve been wearing it every day to work for around a month now and I’m obsessed. It’s fairly light coverage but you can build it up if you prefer more. I also find it lasts pretty well throughout the day too, even after a lunchtime pilates class.

Here's what the Charlotte Tilbury Unreal Skin Foundation Stick looked like in the morning, and then after a 2pm pilates class.
Here's what the Charlotte Tilbury Unreal Skin Foundation Stick looked like in the morning, and then after a 2pm pilates class.

SHOP HERE


TIKTOK-VIRAL BEAUTY PICKS IN JUNE 2024

FENTY BEAUTY SOFT’LIT LUMINOUS FOUNDATION

Fenty Beauty Soft'Lit Luminous Foundation. TikTok: @neenzjin @theflaviajacintho
Fenty Beauty Soft'Lit Luminous Foundation. TikTok: @neenzjin @theflaviajacintho

The brand new Soft’Lit Luminous Foundation is one of the more recent launches from Fenty Beauty – and seeing as Rihanna is known for her impeccable foundations, you could say people are excited about this one.

“Worth the hype,” said one user, with another noting they are “totally obsessed” with how their skin looks after applying this foundation.

Fenty Beauty Soft’Lit Luminous Foundation, $64 at Sephora

Tried and Tested by Marina Tatas, Senior Shopping Writer

The new Fenty Beauty foundation seriously looks like a real life filter on your skin. Every time I wear it, someone asks me what I’m wearing, and I am absolutely obsessed.

It’s got the right amount of coverage, it’s perfect for everyday wear and to go out in, it’s lightweight, buildable and just makes my skin look like skin.

Our gal Riri has dubbed it “golden hour glow in a bottle” and she couldn’t be more right – this natural and brightening foundation is my new must-have foundation.

We try the Fenty Beauty Soft’Lit Luminous Foundation.
We try the Fenty Beauty Soft’Lit Luminous Foundation.

Tried and Tested by Philippa Tonkin, Shopping Writer

I don’t know why I had never tried a Fenty foundation before but now I seriously understand the hype. The very first time I applied it, I could not get over not only how easily it melted into my skin but also how it gave the perfect amount of coverage with a super beautiful glowy finish. Since wearing it to work, I’ve received so many compliments on my skin and I couldn’t be happier. The coverage is also really buildable too so it can work for any event. I’ve also found it lasts well and my makeup will still look great at the end of the day. I don’t think I will ever use another foundation. Queen RiRi has done it again.

We try the Fenty Beauty Soft’Lit Luminous Foundation.
We try the Fenty Beauty Soft’Lit Luminous Foundation.

SHOP HERE


TIKTOK-VIRAL BEAUTY PICKS IN APRIL 2024

RARE BEAUTY SOFT PINCH LUMINOUS POWDER BLUSH

Rare Beauty Soft Pinch Luminous Powder Blush. TikTok: @glamzilla
Rare Beauty Soft Pinch Luminous Powder Blush. TikTok: @glamzilla

Our gal Selena Gomez dropped the Soft Pinch Luminous Powder Blush, an incredibly smooth and weightless powder blush that provides you with a pinch of colour and a radiant-from-within look.

TikTok creator @glamzilla, as well as so many others on the social media platform, are amazed at just how well they work not just on top of makeup, but also on bare skin.

“I knew it … they are perfect for a no-makeup makeup look,” she said.

Another creator noted they are “absolutely stunning” and the “perfect fusion of the liquid blush and silky touch highlighter.”

Rare Beauty Soft Pinch Luminous Powder Blush, $48 at Sephora

Tried and Tested by Marina Tatas, Senior Shopping Writer

Okay hold it, I think I just found my new favourite powder blush.

And while we’re here, I need to admit that I wasn’t the biggest fan of the Rare Beauty liquid blushes – they can be too hard to work with.

But this right here, the Soft Pinch Luminous Powder Blush is the next best thing.

It’s a genius combination of a powder/liquid/cream hybrid – it applies like a powder but leaves you looking so radiant, it’s insane. The colour choices are gorgeous, I love how pretty the compact is and it truly is such a great buy. You need to get your hands on it!

We try the Rare Beauty Soft Pinch Luminous Powder Blush. Picture: Marina Tatas
We try the Rare Beauty Soft Pinch Luminous Powder Blush. Picture: Marina Tatas

SHOP HERE


OLE HENRIKSEN BANANA BRIGHT INSTANT GLOW MOISTURISER

The Ole Henriksen Banana Bright+ Instant Glow Moisturiser. TikTok: @nikkietutorials
The Ole Henriksen Banana Bright+ Instant Glow Moisturiser. TikTok: @nikkietutorials

The Banana Bright eye cream has been Ole Henriksen’s top selling product for years now, so it’s a no-brainer they decided to come out with a matching facial moisturiser.

Beauty guru Nikkie Tutorials posted a video showing how she uses the iconic Ole Henriksen Banana Bright Moisturiser and it’s racked up almost a million views.

It’s infused with gold-complexed vitamin C, niacinamide, hyaluronic acid, polyglutamic acid and light-reflecting banana pigments to brighten the skin.

“I love how smooth it is and how glowy my skin looks,” Nikkie mentioned in the video.

Ole Henriksen Banana Bright+ Instant Glow Moisturiser, $70 at Adore Beauty

Tried and Tested by Marina Tatas, Senior Shopping Writer

As a dedicated Ole Henriksen fan for about six years now, you can imagine my excitement when the news about this Banana Bright face cream dropped. This is everything I could have hoped for and more. Beware: it is a thicker consistency – it’s a beautifully nourishing cream, not a gel, so I find you do need to warm it up in your hands a bit before applying. But once it settles, it makes your skin look amazing. It layers great under makeup, really making your skin look and feel super hydrated and smooth. I am planning to repurchase this over and over again – thank you Ole – just look at that glow!

We try the Ole Henriksen Banana Bright+ Instant Glow Moisturiser. Picture: Marina Tatas
We try the Ole Henriksen Banana Bright+ Instant Glow Moisturiser. Picture: Marina Tatas

SHOP HERE


NATIO MINERAL PRESSED POWER BRONZER IN SUNSWEPT

The Natio Mineral Pressed Powder Bronzer. TikTok: @bethennyfrankel
The Natio Mineral Pressed Powder Bronzer. TikTok: @bethennyfrankel

In a video that’s racked up almost half a million views, influencer Bethenny Frankel raves on about her latest Aussie beauty find.

“There’s something about this bronzer … it reminds me of NARS meets Gucci meets Patrick Ta meets Charlotte Tilbury,” she gushed. “It’s phenomenal”.

Aussie beauty creators soon followed suit, also reviewing the bronzer and boasting about how great it is.

At just $25, this is a TikTok beauty find we can certainly get behind.

Natio Mineral Pressed Powder Bronzer, $24.95 at Myer

Tried and Tested by Claudia Coy, Social Media Producer

Whether you’re a Real Housewives fan or not, you can’t deny the powerhouse that is Bethenny Frankel. The ‘Bravolebrity’ was recently in Australia when she started a TikTok series reviewing Aussie make-up brands and declared her undying love for Natio’s ‘Sunswept’ bronzer … so of course I had to try it out.

Bethenny set my expectations pretty high when she described the product as a mixture between the who’s who of make-up … and let me tell you, it didn’t disappoint.

I’ve been using cream bronzers for a while now as I love the way they blend seamlessly into my foundation but this product may have just converted me back to the powdered bronzer life. It’s the perfect ‘tan’ shade – not too orange, not too cocoa. It’s also the right amount of pigmentation where you can add a subtle sun kissed look or keep layering on for a more contoured bronzed aesthetic (more my vibe).

We try the Natio Mineral Pressed Powder Bronzer. Picture: Claudia Coy
We try the Natio Mineral Pressed Powder Bronzer. Picture: Claudia Coy

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TIKTOK-VIRAL BEAUTY PICKS IN MARCH 2024

LA ROCHE-POSAY CICAPLAST BAUME B5+

The La Roche-Posay Cicaplast Baume B5+ hack for pores and blackheads. TikTok: @natalie_oneillll
The La Roche-Posay Cicaplast Baume B5+ hack for pores and blackheads. TikTok: @natalie_oneillll

As told by TikTok beauty creator @natalie_oneillll, “Cicaplast is the secret to waking up to invisible sebaceous filaments … it’s gold.” She’s shared multiple videos of the hack, with each of them surpassing millions of views.

All you need to do is complete your evening skincare routine and the key is to not go in with the Cicaplast Baume straightaway – let everything soak in, and come back in about 10-15 minutes and apply a very small pea size amount to your problem area.

La Roche-Posay Cicaplast Baume B5+, $24.95 at Adore Beauty

Tried and Tested by Marina Tatas, Senior Shopping Writer

I’ve been using this repairing balm for years now. And to be honest, I think I was already doing this hack because I would always use it as a spot treatment on my fiance’s nose to reduce the appearance of blackheads and pores on his nose – and now he’s just as hooked as me.

It’s safe to say this hack truly does work, but just keep in mind it doesn’t make your pores, blackheads and sebaceous filaments disappear and never come back – it reduces their appearance and helps hydrate your skin, in turn making it look smoother and softer.

For some, this thick emollient can be quite pore-clogging so the key is to use a very small amount where needed and leave it at that. Voila!

The best part? This award-winning cream is super affordable, ringing in at under $25, but you can also often find it on sale.

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CONSERVING BEAUTY INSTAMELT DAY DISSOLVER WIPES

The Conserving Beauty Dissolving Makeup Wipes. TikTok: @mikaylanogueira
The Conserving Beauty Dissolving Makeup Wipes. TikTok: @mikaylanogueira

Reviewed by none other than popular TikTok creator @mikaylanogueira, she was “shocked” at just how well these dissolving makeup wipes worked, and the video in question has now surpassed 3.7 million views.

“Holy crap … this is so cool … this is working so well and it’s even taking off my mascara,” said Mikayla.

And when it comes to the dissolving, she was just as equally impressed.

“That is so crazy, it’s literally gone!”

InstaMelt Day Dissolver Wipes 30 Pack, $39 at Conserving Beauty

Tried and Tested by Philippa Tonkin, Shopping Writer

Although I’m generally not a big of makeup wipes and prefer to use a cleansing balm or oil to take my makeup off, these wipes are a far cry from the usual drying wipes you buy from Woolies.

Each wipe actually contains 3ml of the brand’s oil cleanser so it gently melts your makeup off and cleanses your skin at the same time. For me, I use these wipes most often at work when I have something on afterwards and want to redo my makeup but don’t want to bring my whole big bottle of cleanser. I simply pop one in my bag with no hassle at all. Plus, the best part? They completely dissolve.

The Conserving Beauty InstaMelt Day Dissolver Wipes 30 Pack. Picture: Supplied/Philippa Tonkin
The Conserving Beauty InstaMelt Day Dissolver Wipes 30 Pack. Picture: Supplied/Philippa Tonkin

The extra waste used to be another big reason I stayed away from wipes but that’s no issue with these ones. Simply pop it under water and watch it dissolve. Bonus tip: I usually rub it between my fingers too to help it dissolve faster.

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HOW WE CHOOSE PRODUCTS

With hundreds of beauty products available, it’s impossible to test every one out there. To help you find the best products we tested all the products included in this list. In addition, our shopping team read hundreds of customer reviews and looked at test results and ratings from product review sites to find the best beauty TikTok buys from premium to budget so you can find the right one for your beauty routine.


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Marina Tatas
Marina TatasSenior Shopping writer

Marina has been helping Aussie shoppers spend their hard-earned cash wisely for almost seven years. She's the news.com.au checkout team's expert in sales and deals, covering major sales events like Black Friday and Boxing Day for the past six years. Marina is also passionate about all things beauty and there’s nothing she loves more than trialling and testing new beauty products - moisturisers, serums, creams, you name it. She has previously worked at comparison site Finder and has written for popular titles including Marie Claire and The Carousel.

Original URL: https://www.news.com.au/checkout/beauty/best-beauty-products-tiktok-made-me-buy-this-year/news-story/adce3cf527f7bba46676ad07376374e2